Growth Strategy

Grow your brand at the store, channel, or geographic level with compete accurate data and analytics.

Growing your brand and perfecting your distribution strategies starts with the right insights. Whether you’re driving local activation, informing global expansion, or expanding outside of retail channels, we can help.

As the world’s largest provider of consumer intelligence, NIQ’s Growth Strategy solution suite helps you understand performance and expand your reach at any scale. Our flexible reporting tools provide a detailed understanding of investment opportunities and priorities so you can execute local strategies with precision—or let you zoom out to understand performance across international markets. Learn more about our Growth Strategy solutions today.

With our Growth Strategy solutions you can:

1

Identify opportunities to strategically move into new markets and channels.

2

Perfect distribution strategy with store-level performance data.

3

Drive omnichannel growth strategy.

4

Expand beyond traditional retail channels to unlock additional opportunities, including on-premise at restaurants and bars.

Global Fusion

With NielsenIQ Global Fusion, you can integrate, analyze, and share cross-market insights faster than ever before.

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NIQ Trade Dimensions

A robust and frequently updated database of on-premise and store location data that drives successful sales planning and execution for manufacturers and retailers in 40+ countries.

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