NielsenIQ Business Drivers
NielsenIQ Business Drivers analytical models identify which in-market causals are driving volume gains or losses.
Market level sales data is not enough
Market level sales data can identify a problem, but not the cause. In today’s competitive environment you need to be able to disentangle multiple causals to understand why your products’ performance is changing.
- Quickly explain “why”
- Understand the competition
- Increase efficiencies
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
Uncover the true drivers of volume
Getting to the root of what’s happening in your business is complex. Through advanced modeling powered by store-level, weekly data, NielsenIQ Business Drivers helps clients to facilitate decisions – not analyses. NielsenIQ Business Drivers is highly accurate in disentangling 40+ drivers of in-market performance.
NielsenIQ’s proprietary methodology determines causality – not correlations – so you know which driver really impacted performance.
40+ contribution factors
Over 40 factors are considered when calculating drivers, including (but not limited to) actual sales, distribution, competitor, trends, and promotions.
Interactive visualizations simplify insights and enable decision-makers across the entire organization.