Multimedia
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Podcast
Business Drivers
NielsenIQ Business Drivers analytical models identify which in-market causals are driving volume gains or losses.
Market level sales data is not enough
Market level sales data can identify a problem, but not the cause. In today’s competitive environment you need to be able to disentangle multiple causals to understand why your products’ performance is changing.
- Quickly explain “why”
- Understand the competition
- Increase efficiencies
Accompanying Visual Element
Uncover the true drivers of volume
A more detailed product description, with a simple, accompanying visual. This can be an image or video.
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Proprietary methodology
NielsenIQ’s proprietary methodology determines causality – not correlations – so you know which driver really impacted performance.
2
40+ contribution factors
Over 40 factors are considered when calculating drivers, including (but not limited to) actual sales, distribution, competitor, trends, and promotions.
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Intuitive dashboard
Interactive visualizations simplify insights and enable decision-makers across the entire organization.
Want more ways to facilitate decisions instead of analyses? Check out NielsenIQ Enriched Events & NielsenIQ Opportunities.
NielsenIQ Enriched Events
NielsenIQ Enriched Events offers a weekly promotion feed for what is happening to you and your competition.
NielsenIQ Opportunities
Find the best ways to improve performance on your preferred products, markets and metrics.
How can we help?
You need SEO but not sure where to start? Don’t worry the NIQ Brandbank team is here to help and advise you on what is needed to optimise your discoverability.
