Analysis
Measurement
NIQ Matched Market Testing
Confidently test, optimize, and scale your media campaigns in a low-risk environment
In an increasingly complex market, brands must maximize their marketing dollar
Brands that leverage NIQ Matched Market Testing are able to test new strategies in a low-risk environment so that they can confidently connect with consumers wherever they shop. A/B testing your campaign on a small-scale is a fundamental to drive sales and increase ROI.
Demonstrate the true return on marketing investments
Uncover insights into KPIs and their impact on sales
Build scalable and flexible marketing strategies
Fuel innovation and lower risk by testing new media campaigns before full-scale deployment
NIQ Matched Market Testing will be your marketing teams go-to tool to test, optimize, and expand media campaigns. Set in a live environment, you can control for store differences to pinpoint sales drivers to get to the root of what’s driving sales.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
1
Reduce Risk
Isolate the impact of every brand sales driver to make proactive adjustments on a small-scale and know where to place your bets before national deployment.
2
Increase Accuracy
Infused with NIQ Point of Sale, store-level data, our advanced analytics models create a powerful foundation for continuous testing and optimization.
3
Maximize ROI
Beyond the ease of A/B testing, NielsenIQ’s credibility in the space will remove internal roadblocks and give you runway to grow.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.