Report
Commentary
Store-Level Loyalty Analysis: Which Stores Are Your Loyalty Killers
GfK and Eyeota consumer purchasing-power retail data available to advertisers across Europe
Latest roster of Nielsen connected partners amplifies program through integration of retail measurement data
Infographic
Infographic: Smart Home and the Millennial divide
Study of omnishopping, co-branding wins GfK’s “NextGen” Competition in market research, analytics
Nielsen honored as top company for diversity and inclusion advancing for the fourth consecutive year
More than a pretty package: Nielsen’s honor package redesigns that helped to remake brands bottom lines
Analysis
Totally bananas: Australia’s favorite fruit continues to flourish
Infographic
The game is on: the opportunities offered by the gaming market
Commentary
Relaxing vs. adventure: Breaking down vacation preferences around the world