In today’s post-pandemic landscape, there’s a lot of pressure on the shelf with smaller stores, retail labor challenges, and more shopping traffic supporting online, curbside, and in-store pickup. What’s at stake is variety, incrementality and the shopper’s in-store experience.
Sustainability has become a vital part of every brand's strategic initiative, as many consumers expect companies to do their part. Some brands are just getting started, while others are further along on the sustainability continuum; but no matter where you may be on the journey, leveraging data and insights to inform your direction and investment priorities is more important than ever.
Overview Companies who continue to innovate, even during times of inflation, outperform competitors and grow their business. But where should you...
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