Introduction to Category Management
Have you ever found yourself facing challenging objectives to improve the performance of the category? You can solve those by using category management principles
In this workshop, you will:
Create your sales story
Understand the benefits of Category Management for your business
Learn how to grow your categories
Reveal your business opportunities with the help of Category Management
Comprehend which tools and information you need for the process
How Category Management can help you achieve your objective?
What is Category Management?
What benefits it brings to companies and shoppers
Category Management Process
Retailer & Supplier strategies and collaborations
The process
- Step 1: Category Definition
Category Definition
Shopper decision tree - Step 2: Category Role
Importance of each category for your customers. Main KPIs and link to assortment, shelf, price, and promotion - Steps 3 & 4: Category Assessment and Scorecard
Find the opportunities to increase your sales and profits - Step 5: Category Strategy
Match your category strategies with your customers - Step 6: Category Tactics
Assortment , Merchandising , Price, Promotion - Steps 7 & 8: Category Implementation and Review
How you can make sure that your plan will be put to action. Create your sales story
Retailers & Manufacturers
Commercials, Marketing, Key Account Manager, Buyers, Category managers, Trade marketing, Analytics team.
Level: Beginners