Price & Promotion Management
Improve the ROI of your price and promotion plans by adding a category management standpoint. This interactive two day session integrates NielsenIQ’s accumulated knowledge of effective pricing strategies, enhanced promotion planning with the key drivers reflected in the successful category management process.
In this workshop, you will learn how to:
- Review the Category Management fundamentals to be introduced to the Price and Promotion Management process.
- Identify the key principles of successful Price and Promotion Management.
- Link pricing and promotions as part of the Shopper Centric Category Management process.
- Analyze the factors that affect promotional effectiveness and efficiency
Day 1
Introduction
Registration and welcome instructions
Market Trends Overview
Shopper Centric Category Management Review
8 Step process recap and benefits
Price Management Introduction
Step 1: Set the objectives
What to consider to set pricing objectives. How category roles and strategy influence pricing.
Step 2: Analyze the landscape
Competition, shopper sensitivity, cost and non-price factors
Step 3: Select the strategy
Pricing methodologies and strategies
Step 4: Determine prices
Set preliminary segment price and optimization
Step 5: Measurement and KPIs
Day 2
Day 1 Review
Promotion Mangement Introduction
Step 1: Set the objectives
What do you want to achieve through your promotional plan?
Step 2: Promotion strategy
Is your category push or pull driven?
Step 3: Right products and timing
Promotional plan development and baseline sales
Step 4: Mechanics
What you need to consider to drive shopper centric promotions & types of promotions.
Step 5: Execution & evaluation
Effective and efficient promotional management
Learning Summary
Level: Beginner to Intermediate
Retailers:
Category managers, marketing managers, revenue management executives, sales promotion managers, forecasting executives and their teams.
Manufacturers / Suppliers / Distributors:
Category managers, key account data managers, trade marketing managers, marketing managers, brand managers, revenue management executives, sales promotion managers, forecasting executives and their teams.
