Price & Promotion Management
During this workshop, you will
Improve the ROI of your price and promotion plans by adding a category management standpoint.
- Revisit Category Management fundamentals to understand the foundation of effective price and promotion strategies.
- Learn the end-to-end process of price and promotion management, from planning to execution.
- Develop ROI-driven strategies that balance shopper appeal with business profitability.
Day 1
Introduction
Price and Promotion linked to Category Management
Pricing
Setting Pricing Objectives
Analyze Price Situation
Pricing Strategy
Price determination and optimization
Day 2
Promotion Management & Process
Promotional Objectives & Strategies
Product Selection & Timing
Promotional Tactics – Mechanics
Promotion Execution & Evaluation
Level: Beginner to Intermediate
Retailers:
Category managers, marketing managers, revenue management executives, sales promotion managers, forecasting executives and their teams.
Manufacturers / Suppliers / Distributors:
Category managers, key account managers, marketing/trade marketing managers, brand managers, revenue management executives, sales promotion managers, forecasting executives and their teams.