E-Category Management Workshop, Athens, Greece

Deploy Category Management for an Omnichannel Shopper

11 February 2021, 9:30 am – 12 February 2021, 5:30 pm (EEST)

Workshop details and fees

Who can attend?

Retailers, Manufacturers, Suppliers, Distributors, Agencies and anyone with a hunger for e-Category Management knowledge

What’s included?

Comprehensive course materials, case studies and certificate,


€1,100 (1st participant/company)


5% discount for early bird (valid until January 21st)

5% discount for 3-5 participants/company

10% discount for 6 participants/company and above

For more information and registrations, please contact:


Day 1: 09:00 – 18:00


  • Why eCatMan?
    – E-commerce trending facts
    – E-commerce challenges
  • Category Management Overview
  • How to Apply eCatMan to e-commerce: 5D Process
  • Define
    – Category potential
    – Capabilities
    – Select partners
    – Align objectives
    – Category definition
    – Category role

Day 2: 09:00 – 18:00

Day 1 Review

  • Discover
    – Shopper targeting
    – Journey map
    – Business performance
    – Opportunities
  • Design
    – Strategies
    – Tactics
  • Develop
    – Tactics alignment
    – Activation plan
    – Scorecard
  • Deliver
    – Activation
    – Scorecard measurement
    – Plan review
  • Q&A

Session facilitator

Chryssa Asmatzi, Category Management Consulting Leader for East Europe

Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development and e-commerce, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.

She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communications strategy development.

Chryssa delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and analytics. She leads Nielsen Category Management Consulting for the EE region.