Events

E-Category Management Workshop, Online

Nielsen workshops are designed to support standardization of Category Management knowledge, skills and techniques to retailers & manufacturers. By leveraging experience through shared best practices, benchmarks, tools and practical case studies, participants will be able to work on improving the customer proposition.

Interactive online sessions include live discussions, Baltic examples, Q&As and tests focusing on understanding how to adapt Category Management to omnichannel businesses.

We are pleased to offer you this opportunity to learn with us at our upcoming Category Management online workshops.

Oct 19, 2021 9:00 am – Oct 20, 2021 5:00 pm (GMT+2)

Join future category management workshops

Although this particular workshop has already taken place, our category management workshops are back by popular demand. Learn more about our upcoming workshops and view our upcoming event schedule below.

Category management events

Related workshops

Workshop details and fees

Who can attend?

Retailers: E-Commerce category managers, digital operation managers, digital marketing managers, customer experience managers, business analysts, Omni-channel executives and their teams.

Manufacturers: E-Commerce category managers, online key account data managers, digital operation managers, digital marketing managers, customer experience managers, business analysts, Omni-channel executives and their teams.

Level: Beginner to Intermediate

(previous knowledge of Category Management concepts is recommended but not mandatory)

What’s included?

Comprehensive course materials, case studies and individual certificates.

Fees

800€ + VAT, 2^nd Participant from the same company -10%. Group and combo discounts apply.

Discount

10% discount for early bird (valid until 8th of Oct) Individual and group discounts apply

For more information and registrations, please contact:

Aidas Demenius
- Email: aidas.demenius@nielseniq.com
- +370 681 63034, Lithuania

Agenda

DAY 1: 09:00 – 12:00 & 14:00 – 17:00

Introduction – Why eCatMan?

E-commerce trending facts
E-commerce challenges
Category Management recap

Key principles of Category Management
How do retailers/manufacturers collaborate
How to apply eCatMan to E-commerce
5D Process
Define

Category potential
Capabilities
Select partners
Align objectives
Category definition
Category role

DAY 2: 09:00 – 12:00 & 14:00 – 17:00

Day 1 Review
Discover

Shopper targeting
Journey map
Business performance
Opportunities
Design

Strategies
Tactics
Develop

Tactics alignment
Activation plan
Scorecard
Deliver

Activation
Scorecard measurement
Plan review
Q&A

Session facilitator

Jana Volovika – Category Management Consulting Leader for East Europe

Jana has more than 10 years of experience in Retail, with expertise starting in store operations, category management to private label development and brand management.

She is specialized in strategy development and execution; shopper and customer insights as well as sustainability and corporate responsibility topics within current retail setup are among her particular interests.

Jana delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and use of Big Data. She leads Nielsen Category Management Consulting for the EE region.