Join future category management workshops
Although this particular workshop has already taken place, our category management workshops are back by popular demand. Learn more about our upcoming workshops and view our upcoming event schedule below.
Workshop details and fees
Who can attend?
Retailers: E-Commerce category managers, digital operation managers, digital marketing managers, customer experience managers, business analysts, Omni-channel executives and their teams.
Manufacturers: E-Commerce category managers, online key account data managers, digital operation managers, digital marketing managers, customer experience managers, business analysts, Omni-channel executives and their teams.
Level: Beginner to Intermediate
(previous knowledge of Category Management concepts is recommended but not mandatory)
What’s included?
Comprehensive course materials, case studies and individual certificates.
Fees
800€ + VAT, 2nd Participant from the same company -10%. Group and combo discounts apply.
Discount
10% discount for early bird (valid until 8th of Oct) Individual and group discounts apply
For more information and registrations, please contact:
- Aidas Demenius
- Email: aidas.demenius@nielseniq.com
- +370 681 63034, Lithuania
Agenda
DAY 1: 09:00 – 12:00 & 14:00 – 17:00
- Introduction – Why eCatMan?
- E-commerce trending facts
- E-commerce challenges
- Category Management recap
- Key principles of Category Management
- How do retailers/manufacturers collaborate
- How to apply eCatMan to E-commerce
- 5D Process
- Define
- Category potential
- Capabilities
- Select partners
- Align objectives
- Category definition
- Category role
DAY 2: 09:00 – 12:00 & 14:00 – 17:00
- Day 1 Review
- Discover
- Shopper targeting
- Journey map
- Business performance
- Opportunities
- Design
- Strategies
- Tactics
- Develop
- Tactics alignment
- Activation plan
- Scorecard
- Deliver
- Activation
- Scorecard measurement
- Plan review
- Q&A
Session facilitator
Jana Volovika – Category Management Consulting Leader for East Europe
Jana has more than 10 years of experience in Retail, with expertise starting in store operations, category management to private label development and brand management.
She is specialized in strategy development and execution; shopper and customer insights as well as sustainability and corporate responsibility topics within current retail setup are among her particular interests.
Jana delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and use of Big Data. She leads Nielsen Category Management Consulting for the EE region.
