Big events, big opportunities

The live webinar date has passed. Register below to access the session recording on-demand

Across APAC, the retail calendar is built around festive events. Whether it is Diwali in India, Ramadan in Indonesia or Lunar New Year in markets such as Vietnam and South Korea, big events like these are huge opportunities for FMCG manufacturers to boost revenue.

While festive promotions are great sales drivers, you may end up losing money by overly discounting items that you don’t need to.

Raone Zeviani, our sales and product leader for Asia-Pacific price and promotion, and Arijit Garai, our leader for Indonesia price and promotion / route-to-market will help you explore how you can deploy impactful and efficient pricing and promotion strategies to win big during the banner events and help businesses large and small grow market share.

Watch the webinar recording and learn:

• How price elasticities have shifted during the pandemic
• How COVID-19 has changed channel, category and brand behavior
• How to identify which products to promote in your portfolio during festive events
• How the marketplace would evolve to drive future category growth