Overview

Sustainability has become a vital part of every brand’s strategic initiative, as many consumers expect companies to do their part. Some brands are just getting started, while others are further along on the sustainability continuum; but no matter where you may be on the journey, leveraging data and insights to inform your direction and investment priorities is more important than ever.

What you will learn in this session

In this webinar, NIQ’s wellness experts share the how, where and which sustainability insights CPG brands are using to answers business questions:

• Which sustainability trends are important for my category?
• How do I size the opportunities?
• Where do I reach consumers who purchase sustainable products?