GfK Insight Summit
Netherlands 2023

• Sustainability Insights by GfK
• How discounter Zeeman is working on sustainability (Arnoud van Vliet, Zeeman)

At Zeeman we call sustainability zuinig this is embedded in our strategy where we want to be zuinig with people, the environment, society and resources. And that’s exactly why our clothes and textiles are so good and cheap. We want to be transparent about who we work with in our chain and the dilemmas we face. We communicate this through our website, CSR annual report and media. We will share how we do this during the summit.

1.1) How to reclaim value in the current market with optimised pricing strategies?  (Carola Volman & Robin Nederlof, GfK – Salon)
During this 30 minutes break-out session we will share our perspective on pricing and pricing research and show a concrete use case on pricing strategy. We will demonstrate how we combine Ad Hoc research, Market data and advanced analytics to answer your questions such as: are consumers willing to pay extra for sustainable products or materials? 

1.2) How do you win over the light-green consumer for your brand? (Marcel Belt, Green Soap Company – Kapel)
Many brands try to win over green consumers with sustainable products. But often they go just a few steps too far, causing the consumer to drop out. Marcel’s Green Soap, is an example of how to win over the light-green consumer for your brand.

1.3) (Digital) Retail media (Arjan Drost, GfK – Studio 3)
What is retail media? What information can be unlocked here, what trends do we see and what developments are we working on behind the scenes in favour of which data? Arjan Drost will tell you that and more during the break-out session. 

1.4) The road to zero (Robbin Vermeulen, Sony – Studio 4+5)
Robbin is passionated about sustainability and how Sony can make their products and services more environmentally friendly. In this presentation, Robbin will share with you some of the initiatives that Sony is taking to reduce its carbon footprint and to promote a circular economy.

2.1) The impact of sustainability on Tech & Durables sectors (Niels van Steijn, GfK – Studio 4+5)
During this 30 minutes break-out session GfK will provide you with fact-based insights, from both a Market & Consumer perspective. This session will cover topics around sustainability themes and how this impacts the Tech & Durables sectors. Topics to be presented will be the following:

• Consumer: is sustainability a crucial personal value despite short-term disruptions?
• Market: is sustainability a market driver? Supported by a case study.
• Brands: are brands expected to drive sustainability from a consumer’s point of view?

2.2) To communicate or not to communicate: about sustainability and communication (Anya Pieroen, Nestlé – Kapel) 
Nestlé will give us an insight into how they deal with Sustainability and how this is communicated or not! This will be highlighted with concrete examples.

• Keynote (Quirine de Weerd, Lidl)
• Closing remarks GfK