Overview

Today’s CMOs are growth agents, leveraging their knowledge of the marketplace and customers to design strategies and create new opportunities. But even with access to an abundance of data sources, top marketers face changing consumer preferences and economic uncertainty. That’s why identifying trends and uncovering blind spots requires access to a new type of market intelligence.

What you will learn in this webinar

Watch Diana Macia, Global Omni-Commerce Director at Kellogg’s and NIQ Omnichannel experts Jenny Frazier and Salim Buchatene to learn how to define and measure today’s omnichannel marketplace accurately to inform your strategy. During this live session you’ll find out:

• How to identify your competitive threats across channels
• Where to look for opportunities
• Strategies to activate for digital growth