Black Friday 2024 Results

Build on this year’s insights to fuel next year’s success.

Despite some positive macroeconomic trends in many markets, Black Friday once again took place in a challenging landscape. While inflation is falling and prices are stabilizing in many markets worldwide, consumer behavior is changing. Many people are shifting from cautious to intentional spending while continuing to prioritize price.

Black Friday remains the top event for purchasing tech products, with manufacturers and retailers set to capitalize on its unparalleled potential to boost demand and revenue across various categories. Also this year, the event delivered record-breaking sales, surpassing revenue from any other week of the year.

Make sure to get the experts take

Watch our webinar, where Jan Lorbach, Senior Director for Global Strategic Insights, and Guillaume Coudry, Western Europe E-commerce Leader, reveal how 2024’s Black Friday sales performed globally and across key markets. 

We deep dive into the data so you can surface: 

• How this year’s event compared to previous years
• Sales results with highlights on key markets and across product categories
• Discounting levels, hero products and winning strategies
• Sales channel dynamics and eCommerce performance
• The state of the Consumer Tech and Durables industry, trends and challenges

Take out 45 minutes to hear our experts share this year’s Black Friday results and learnings for promotions to come. Just fill in the form to watch the webinar now.