NIQ
Groceryshop 2024
Get the Full View with NielsenIQ
Meet us at Booth A240
October 7-9, 2024 | Mandalay Bay Resort | Las Vegas
Translate data into action with the Full View for Retail and CPG
Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and industry expertise. NIQ delivers the Full View™ for retail and consumer packaged goods.
Stop by booth A240 in the main show hall to chat with our industry experts. Find out how to stay ahead of the competition and make faster, smarter decisions with our comprehensive suite of solutions that can help you:
Win with price & promotions
Optimize assortment & space planning
Deliver supply chain excellence
Analyze & segment your customers
Activate personalized experiences
Collaborate with your suppliers
Don’t Miss our Speaking Session!
Monday, October 7 | 3:45 PM
Track 1: Embracing New Consumer Habits and Preferences
- Fresh Research: New Behaviors and Habits to Watch
- NIQ Topic: The State of the U.S. Grocery Shopper
Session Description
Rising prices and low consumer confidence have significantly impacted consumer behavior in grocery, resulting in a shift to private label brands, increased eating at home, and selective spending. Despite their budget-conscious habits, consumers have also expressed that they will pay more for convenience, sustainable products, healthy foods, and personalized shopping experiences. The presentations in this session feature three analysts unveiling brand-new research unlocking the complexities of today’s consumers. Speakers will highlight consumer trends retailers and brands must watch closely and share how best to meet consumers’ growing needs and demands. One presentation will also dissect disparities between what shoppers share as their stated preferences versus what their purchasing behavior shows they actually do.
Speaker: Shery Frey, VP of Product Insights, NIQ
Want to learn how NIQ can help you get the Full View? Visit niq.com/retail.
