Education
NIQ
With great anticipation, we invite you to join
NielsenIQ Shopper Trends Event 2024
June 6th 2024
09:00 am – 16:00 pm
Sava Center Belgrade
It is important what consumers and shoppers think, what they want & how do they make buying decisions
Tracking shopper trends especially during times of persisting inflation is crucial for several reasons: Inflation often leads to changes in consumer behavior. People may alter their purchasing habits, opting for cheaper alternatives, reducing discretionary spending, or seeking out discounts and promotions, consumers become more price sensitive.
Tracking shopper trends helps businesses identify which products or services are most affected by price changes and adjust pricing strategies accordingly, although by monitoring shopper trends, businesses can gain insights into competitor strategies and identify opportunities to differentiate themselves or respond effectively to competitive pressures.
Brands and retailers, regardless of size, are tasked with meeting consumers’ needs today while trying to prepare for how they’ll change tomorrow. This is where NIQ comes in. We deliver the world’s most complete and clear understanding of consumer buying behavior to help companies propel their businesses forward and win market share.
Agenda:
09:00 – 09:30
Registration, Coffee
09:30 – 09:45
Welcome Note
09:45 – 10:45
FMCG & Retail Market Dynamics in Adriatic
10:45 – 11:00
Refreshment Break
11:00 – 11:30
Consumer Outlook Study 2024
11:30 – 12:30
Shopper Trends 2024
12:30 – 13:30
Lunch Break
13:30 – 14:00
BIH in Focus – Market and Retail Trends
14:00 – 14:30
Embracing Seasonality Challenges
14:30 – 14:50
Extended insights: Digital Commerce Acceleration Solutions and On-premise Consumer Insights
14:50 – 15:05
Coffee and Wine Break
15:05 – 15:25
Promo Efficiency: The Jigsaw Puzzle
15:25 – 15:55
15:55 – 16:55
Stand out with Assortment & Space Management
Cocktail Hour
FMCG & Retail market dynamics in Adriatic
The statement that the retail environment is more complex than has ever can be repeated year after year. The pandemic is thankfully over, inflation is starting to decline, but geopolitical instability is now the norm. Consumers are considering methods to save money on products while also paying attention to product content on labels and company sustainability activities. All of these element’s influence FMCG and retail dynamics. Let us find out how this affects promotions, how volumes of each product group respond to price changes, how the directions of private label and branded products differ, and how does this affect each market’s sales channels, as well as other market specifics in Serbia, Croatia, and Slovenia.
Igor Grudenic
Client Delivery Leader Adriatics
Igor Grudenic has been the leader of the Customer Success department in the Adriatics region since 2020. Over his 22-year career at NIQ, he has gained experience in various sectors, including customer and consumer research, collaboration with retailers, and the commercial sector. A significant part of his career has been dedicated to improving retail panel products in the markets of Bosnia and Herzegovina and Croatia, through close collaboration with nearly all relevant retailers, numerous distributors, and FMCG industry manufacturers.
Katja Bizjak
Retail Vertical Leader
Adriatics
Katja Bizjak has been working with retailers in Adriatic for over 10years and she has been leading our retailer vertical team for the last 5 years, where she is responsible for our relationships with all key and emerging retail partners. She has ample commercial experience, gained through working for a Slovenian retailer as well as leading our, NIQ, business in Slovenia and regionally in Adriatic.
Consumer Outlook Study 2024
Through comprehensive global analysis and impact assessment, we conduct detailed research on data (providing insights into changes in consumer habits, macroeconomic shifts, and industry trends) to evaluate the current state of the consumer ecosystem and identify noteworthy opportunities for monitoring in the upcoming period.
Ivana Petronijevic
Client Manager
NielsenIQ Adriatics
Born in Belgrade, Ivana Petronijevic is a graduated economist and a proud mother. With over six years of experience at NIQ, she excels as a Client Manager in the Customer Success team, having acquired rich experience and knowledge through successful collaborations with leading regional and globally recognized manufacturers. Her experience lies in building strong partnership by providing analytical insights tailored to meet clients’ business requirements. Passionate advocate of the new NIQ Discover platform, which offers its end users modern and innovative solutions.
Shopper trends 2024
Galloping inflation, economic slowdown, global pandemic, geopolitical instability and security risks, supply chain disruptions and high commodity prices… are among key factors influencing consumer behavior today. Whatever we knew about our shoppers a year ago has already changed! Identifying and navigating these shifts in consumer/shopper attitudes and behavior is vital for your category, brand or if you are a retailer – your store success.
Ljubica Sijakovic
Analytic Insights Executive
Adriatics
Ljubica Sijakovic is 27 years old, born in Belgrade. Currently serving as an Analytic Insights Executive within the Customer Success sector. She began her professional career at NielsenIQ five years ago, during which she has gained rich experience collaborating with leading regional and global manufacturers, as well as distributors within the FMCG industry.
BIH in Focus – market and retail trends
Overview of the current retail market situation in Bosnia and Herzegovina with a detailed Insight into regional disparities present in the market, Illustrated through specific categories. Are market leaders losing their market share due to private labels and smaller producers? How do consumers behave when going shopping, and what are their attitudes in today’s market conditions?
Jasmin Vakufac
Retail Vertical Client Executive
NIQ
Jasmin Vakufac started working at NielsenIQ as a student in 2018. In 2019, after completing his studies at the Faculty of Economics in Zagreb, he transitioned to the position of Junior Client Executive, where he collaborated with retailers in Bosnia and Herzegovina and Croatia, as well as manufacturers in Croatia. He then focused entirely on client relations in Bosnia and Herzegovina and Croatia, and in 2021, he advanced to the position of Client Executive. Additionally, he is responsible for implementing new analytical solutions in Bosnia and Herzegovina and Croatia.
Embracing Seasonality Challenges
Seasonality is a big opportunity for some categories in FMCG and these periods have a big impact on trends and shares. Managing these periods well may be the most important business strategy of the year for highly seasonal categories. What is the impact of seasonal challenges? This is the main topic we are going to cover within this presentation and unlock the insights into promotions and other strategies during the holiday season.
Aleksandra Milenkovic
Analytic Insights Executive
NIQ
Aleksandra Milenkovic is 27 years old, born in Belgrade. Currently, she holds the position of Analytic Insights Executive within the Customer Success sector. She began her professional career at Telekom Srbija five years ago, and three years ago she joined NIQ. Over the years, she has gained experience collaborating with global and regional manufacturers and distributors in the FMCG industry. In addition, she is involved in analytics and creating business improvement proposals for clients.
Extended insights: Digital Commerce Acceleration solutions and On-premise Consumer Insights
Changing online shopper expectations and distribution channels pose both a challenge and an opportunity for brands.
Every week new developments seem to occur that are pushing ecommerce into new territories. Customer touchpoints are multiplying. Retail media is rapidly evolving.
This augmentation of activity and information is generating a lot of data. Therein lies the first opportunity for brands. If that data is correctly analyzed, it can lead to making informed, precise, and impactful decisions as well as increased visibility on the digital shelf, reduced out of stock rates, and more effective media activations.
The second opportunity lies in discrepancies or gaps in the execution of product distribution, pricing, and media. Hence, correctly handling your digital shelf becomes imperative. Find out about solutions that can help you make winning omnichannel decisions.
Ivan Junakovic
Sales Leader Croatia/BIH
NIQ
Ivan Jankovic is NIQ e-Commerce Leader in Adriatic, with more than 18 years of experience of working with local and international FMCG clients, and with more than a decade of developing NIQ’s commercial activities in the region. Passionate follower of FMCG trends and shopper habits, deeply invested in both „our“and the American football (the emphasis of the later), history-geek, and, more than anything else, a family man.
Promo Efficiency: The Jigsaw Puzzle
How to leverage trade promotion efficiency to boost productivity? As promotional sales have been increasing across Europe, their efficiency seems to be on the decline. We will take a deeper look at how smart promotion planning can unlock new pathways for growth.
Ivan Hruska
Intelligent Analytics Sales Consultant
NIQ
Ivan Hruska leads the Advanced Analytics Consulting sales part of business in the Adriatics region. He helps his clients navigate through revenue growth management, assortment, and merchandizing services as well as distribution optimization solutions. Ivan already has 10 years of experience in his career, 6 of which are directly related to sales and management projects, while he joined NIQ 2 years ago.
Stand out with Assortment & Space Management
Winning with today’s pressured consumers will revolve around a precise set of values. While price is an important factor here, it is not only a matter of importance determining what consumers consider and buy.
The market environment at macro & micro level has strengthened the case to reassess consumer expectations on the range of products available in bricks and mortar and to rationalize the depth of assortment on shelf.
Sometimes “Less in More” and assortment optimization is an obvious opportunity to stand out!
Yiannis Bistis
Advanced Analytics Sales Leader, South-East Europe; Assortment & Space Optimization Leader, EEMEA
NIQ
Yiannis is joining us from NIQ Greece. He has more than 20 years of experience in various commercial roles, predominantly working with retailers and in analytics. For last 5 years he has been leading our Advanced Analytics business in South East Europe and brings us a broader Balkan perspective.
For more information about our Shopper Trends 2023 Event
