
Breakthrough Innovation Awards by NIQ, KSA
Venue: Narcissus Hotel Riyadh
Date: 15 October 2025
Time: 18:00 to 21:00
Where Innovation Meets Impact!
For over a decade, NIQ BASES has celebrated the world’s most impactful product launches—those that didn’t just enter the market but reshaped it. The Breakthrough Innovation Awards recognize products that solved real consumer problems, delivered exceptional experiences, and achieved what we call innovation vitality—sustained growth beyond the first year.
Join us as we unveil the 2025 Breakthrough Innovation winners and explore what it takes to launch products that truly make waves.
🔍 What to Expect
- Success Stories from the Frontlines: Discover how brands—from global giants to emerging disruptors — identified unmet needs and turned them into winning innovations.
- “Wavemakers”: We’re spotlighting promising new launches with strong early momentum—products that are on track to become tomorrow’s breakthroughs.
- Insights That Drive Results: Learn how to avoid common launch pitfalls, optimize volume, and build innovations that consumers “hire” again and again.
- The Power of the “Job to Be Done”: Great innovations don’t just follow trends—they solve real problems. We’ll explore how understanding consumer struggles and aspirations leads to products that stick.
- Understanding Why & How: We’ll uncover key trends from five years of Breakthrough Innovation winners — highlighting proven, high-impact strategies.
💡 Why Attend?
- Get inspired by real-world case studies and data-backed insights
- Network with industry leaders and innovation experts
- Walk away with actionable strategies to boost your next launch
Agenda
Registration & Networking
06:00 – 07:00 p.m.
Welcome Note
07:00 – 07:05 p.m.
The Retail Landscape of Saudi Arabia
07:05 – 07:20 p.m.
Evolution of Innovations
07:20 – 07:40 p.m.
Awards: 2025 Food Breakthrough Winners
07:40 – 08:00 p.m.
Case Study: Developing Products with Artificial Intelligence
08:00 – 08:15 p.m.
Awards: 2025 Non-Food Breakthrough Winers
08:15 – 08:25 p.m.
Awards: Wavemakers
08:25 – 08:35 p.m.
Closing Note
08:35 – 08:40 p.m.
Dinner & Networking
08:40 p.m. onwards
Speakers

Daniel Chorbadjian, Regional President,
NIQ EEMEA

Pavlos Pavlou, Managing Director,
NIQ KSA

Rabie Haider, Commercial Director,
NIQ KSA
Speakers

Zulfiqar Razvi, Innovation Lead,
NIQ EEMEA

Siddharth Sonik, Innovation Lead,
NIQ Arabian Peninsula
Speakers

Andrey Dvoychenkov, Market Leader,
NIQ Arabian Peninsula

Manikjot Singh, Innovation Lead,
NIQ Eastern Europe