Bridging Omnichannel Strategy: From Effective Retail Media to Content that Converts

As retail media networks continue to grow, brands and retailers face mounting pressure to prove effectiveness beyond surface-level metrics and the need to bridge the gap between content creation and PDPs escalates.

First, we’ll explore the complexities of executing a cohesive omnichannel strategy—breaking down silos, aligning teams, and overcoming the operational challenges that hinder seamless integration across digital and physical touchpoints.

Then, we’ll shift focus to the evolving science of incrementality and lift—examining how brands, retailers, and agencies are redefining measurement to distinguish true value from vanity metrics.

This event offers a unique opportunity to connect with peers, share insights, and engage with leaders who are shaping the future of retail media.

Come join us!