NielsenIQ at IFA 2025: Powering Growth in Tech & Durables
Come and visit us – Messe Berlin, Sept. 5-9, 2025
Panorama Room – Lounge Space | Room 202 – 203 IFA Media Center
The Full View of Consumer Behavior
This September, NielsenIQ (NIQ) is heading to IFA 2025 in Berlin—the world’s leading trade show for consumer electronics and home appliances. As the intelligence provider to the global tech and durables industry, NIQ is here to help brands, and retailers unlock their next wave of growth.
In a world of rapid innovation and shifting consumer expectations, understanding what drives purchase decisions is more critical than ever. NIQ, now united with GfK, delivers the most complete view of consumer buying behavior across markets, channels, and categories.
At IFA, we’ll show how this intelligence empowers brands and retailers to act faster, plan smarter, and grow stronger.
What to Expect at IFA
The NIQ Client Lounge is in the Panorama Room, just outside the Media Centre in Hall 6.3. You’ll find it directly opposite the VIP Lounge and the Sommergarten on the 3rd floor.
At our client lounge and across the event, NIQ will showcase:
- The Quest for Next: Our global innovation framework that helps brands identify and act on emerging opportunities.
- Tech & Durables Insights: Deep dives into market trends, pricing dynamics, and consumer sentiment across electronics, appliances, and more.
- AI-Powered Analytics: Tools that turn data into decisions—faster, smarter, and with greater precision.
- Sustainability & Smart Tech: How evolving consumer values are reshaping product innovation and brand loyalty.
Why It Matters
IFA brings together the most influential voices in tech and durables. NIQ is proud to be at the center of this conversation—helping businesses navigate complexity with clarity. Whether you’re launching a new product, entering a new market, or optimizing your portfolio, NIQ’s intelligence is your competitive edge.
Connect with NIQ
powered by GFK at IFA
Join us at IFA 2025 to explore how NIQ can help you find your next big opportunity. Visit our Lounge (Panorama Room Hall 6.3), attend our sessions, and meet the experts shaping the future of tech and durables.
Because growth isn’t just about what’s now—it’s about what’s next.
On Stage @ IFA
Michael McLaughlin
SVP, Global Head of T&D Retail, NIQ
Michael McLaughlin
SVP, Global Head of T&D Retail, NIQ
With 30 years of retail experience, from the shop floor to global strategy, I’ve had the chance to dive deep into what makes the industry tick. Whether it’s understanding shopper behavior or big-picture trends, I’m all about supporting retailers to find their winning edge.
PRESENTATION DESCRIPTION
Mastering Omni-Channel:
How to Become a Best-in-Class Retailer
In today’s fragmented retail landscape, delivering a seamless, unified customer experience across digital and physical channels is no longer optional—it’s essential. This session dives into what it takes to become a best-in-class omni-channel retailer, combining data-driven insights, integrated platforms, and customer-centric strategies. We’ll explore key omni-channel trends—from real-time inventory visibility to hyper-personalized marketing—and unpack go-to-market strategies that bridge the gap between online and in-store. Learn how leading brands are building resilient, agile models that meet customers wherever they are—and wherever they’re going.
Alexander Dehmel
Head of CSM DACH, NIQ
Alexander Dehmel
Head of CSM DACH, NIQ
With 30 years of retail experience, from the shop floor to global strategy, I’ve had the chance to dive deep into what makes the industry tick. Whether it’s understanding shopper behavior or big-picture trends, I’m all about supporting retailers to find their winning edge.
PRESENTATION DESCRIPTION
Industry Perspective: Balancing Retail Partnerships, eCommerce, and DTC
As consumer demand for home and consumer electronics evolves, manufacturing brands must strike the right balance between traditional retail partnerships, eCommerce, and direct-to-consumer (DTC) models. This session will examine how leading brands are adapting their go-to-market strategies to drive growth, increase margins, and deliver a consistent brand experience across every channel.
Attend our German spoken business Breakfast & Insight Talk
Between new online reality and digitalization
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