In order to consider future business strategies in the rapidly changing environment surrounding consumer electronics, 

It is essential to look back at the past, identify issues, and implement countermeasures based on speedy and data-driven analysis. 

This event aims to provide information on the current status of the consumer electronics market in Japan for strategic planning. 

Our experts will share the latest market trends and future outlook with attendees. 

Session 1 with
Junichi Mizumura

Continued price hikes in Japan continue to put pressure on consumers’ household budgets, and income growth is not keeping pace with rising prices. In addition, there are concerns about future stagnation of the domestic economy, such as the impact of the Trump tariffs. Under such circumstances, the domestic consumer electronics market is currently showing positive trends. In this seminar, we will try to unravel the factors behind the current positive trend in the consumer electronics market and predict the future of the market, including whether the trend will continue in the future. 

Junichi Mizumura
Executive Officer
Retail Services  

Junichi Mizumura has over 30 years of business experience in the consumer electronics industry. After working for a consumer electronics manufacturer, he joined our company. Since then, he has consistently worked in Retail Services, mainly supporting marketing and data utilization in the consumer electronics distribution industry. 

Session 2 with
Saori Arai

The consumer electronics market has experienced ups and downs over the past few years, including the ups and downs caused by the Corona special procurement demand and its reactionary decline. 2025 has halted this downward trend, and signs of a recovery are beginning to appear. However, looking at the longer term, the consumer electronics market is still undergoing major changes, with prices continuing to rise and products becoming more sophisticated. In this session, we will examine the growth potential of the consumer electronics market over the next 10 years, after summarizing the changes from the past. 

Saori Arai
Customer Success Management
Senior Manager 

Since joining GfK, Saori Arai has been involved in sales and marketing of POS database business in a wide range of industries including digital and consumer electronics, toys, and optics. Currently, in addition to supporting clients’ data utilization as a Customer Success Manager, she also speaks at internal and external seminars and contributes to the media.