Venue: Wyndham Grand Istanbul Levent Hotel & Conference Center
Date: 13 May 2025
Time: 08.30 to 13.00
Join us at NielsenIQ’s exclusive launch event as we unveil Strategic Analytics & Insights: A powerful integration of Advanced Analytics, BASES, and Consumer & Marketing Insights designed to drive smarter business decisions. Gain exclusive insights into Türkiye’s evolving consumer and retail landscape, discover key trends, and explore data-driven strategies that fuel innovation and market success.
08:30 – 09:00 – Registration, coffee and networking
09:00 – 09:30 – Welcome address by Didem Şekerel Erdoğan and Nur Serenli
09:30 – 09:50 – 2025 Market Trends, Insights and Foresights by Didem Şekerel Erdoğan and Yankı Yalçın
09:50 – 10:20 – The New Era in Research: Unlocking New Artificial Intelligence Horizons by Ramon Melgarejo
10:20 – 10:40 – Power of Brand Health and Analytics Integration by Sabra Mieli
10:40 – 11:00 – Coffee Break
11:00 – 11:30 – Consumer Pulse and Shopper Trends by Nur Serenli, Dilek Baylam and Sintia Makinist
11:30 – 12:00 – The ROI Revolution: Marketing Mix Modelling by Mike Gerousis
12:00 – 12:15 – Closing address by Didem Şekerel Erdoğan and Nur Serenli
12:15 – 13:00 – Networking and lunch
Ramone Melgarejo
Global President: Strategic Analytics and Insights
NielsenIQ
Sabra Mieli
EEMEA Regional Vice President: Strategic Analytics and Insights
NielsenIQ
Mike Gerousis
EEMEA Regional Strategic Analytics and Insights Leader, Marketing Mix Modelling
NielsenIQ
Didem Şekerel Erdoğan
Türkiye General Manager
EEMEA E-Commerce Lead
NielsenIQ
Nur Serenli
Strategic Analytics and Insights Director, Türkiye
NielsenIQ
Yankı Yalçın
Account Development and E-Commerce Director,
NielsenIQ
Sintia Makinist
Strategic Analytics and Insights, Client Partner
NielsenIQ
Dilek Baylam
Strategic Analytics and Insights, Client Partner
NielsenIQ
Event date: 13 May 2025
Event venue: Wyndham Grand Istanbul Levent Hotel & Conference Center
(location map)
(By invitation only)
Thank you very much for your interest at our event. Registrations are now closed due to full capacity. See you next time!
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