Sabra Mieli is a senior executive with over two decades of international experience in consumer research and marketing insights. As VP Strategic Analytics and Insights for EEMEA at NIQ, he has partnered with leading FMCG brands across Europe, the Middle East, Africa, and North America — helping them uncover consumer demand, build stronger brands, and deliver measurable market growth. With a career spanning multiple markets and cultures, Sabra brings a rare blend of analytical rigor and sharp commercial instinct. He holds an MBA in Marketing and Global Business

Nur brings over 26 years of experience in market research, leading ad-hoc and tracking studies across industries including CPG, e-commerce, media, technology, travel & tourism, automotive, finance, and retail. With strong expertise in qualitative and quantitative research, she also leverages Retail Panel data to deliver actionable, integrated consumer and shopper insights.

She is recognized for delivering innovative, insight-driven solutions that address both brand and customer-centric needs, strengthening long-term partnerships and driving sustainable business success.

With more than 22 years of experience in market research, Mike has led numerous analytics solutions and projects in FMCG, Blue Chip and Non-FMCG industries. Mike has significant experience in Marketing Effectiveness supporting clients with strategic decisions on optimizing their media spends and maximizing their ROIs.​
Currently, Mike leads NIQ’s Marketing Effectiveness business in EEMEA region working closely with clients to support them with their media strategic decisions.

She brings deep expertise in marketing spend optimization and specializes in Marketing Mix Modeling (MMM) to help FMCG leaders maximize marketing ROI across channels, enabling smarter budget allocation and profitable growth. She advises organizations on selecting and deploying technology‑driven MMM and pricing solutions, translating complex analytics into clear, commercially actionable decisions.

Serkan Bektaş is a senior leader in the Tech & Durables sector with 27 years of experience across sales, marketing, and retail services. His career spans senior roles at Turkey’s largest technology and durables companies, where he built deep expertise in commercial strategy and market development. For seven years, he led retail services at GfK and NielsenIQ, driving insights and solutions that empowered partners to achieve sustainable growth.

Since April 2026, Serkan has been serving as Tech & Durables Leader(Türkiye) at NielsenIQ, where he is responsible for strategic leadership, client advisory, and delivering forward-looking solutions to Tech&Durable partners. In this role, he focuses on advancing NielsenIQ’s leadership in the Tech & Durables sector by delivering detailed market analyses and strategic solutions that guide brands to success. His commitment lies in showcasing the company’s strength in retail measurement and consumer insights, while ensuring partners benefit from actionable strategies that drive growth, innovation, and long‑term competitiveness. By combining 27 years of industry expertise with NielsenIQ’s advanced analytics, Serkan enables manufacturers and retailers in Turkey to navigate market dynamics and achieve sustainable success in the Tech & Durables industry.

Didem is an expert in leading big data advanced analytics with predictive intelligence using artificial intelligence to help clients drive profitable growth with insights and foresights. She is an expert in RGM (Revenue Growth Management), E-Commerce insights and foresights with superior consultancy is a clear focus of hers, Didem together with her teams launched 8 years ago the NIQ E-Commerce FMCG panel in Türkiye to provide forward-looking light to the industry. Didem is passionate to provide her clients in FMCG, E-Commerce and Retail companies with forward-looking insights and helping them to drive growth. She focuses also on helping clients across EEMEA and India with the next generation of digital shelf analytics to accelerate their growth journey in E-Commerce with a focus on sales excellence and ROAS.   

Yankı is E-commerce Director at NIQ. With over 24 years of experience in Retail Measurement, he is a strategic leader focusing on helping clients grow their businesses with strong expertise in insights generation, marketing research, and data analysis and is dedicated to delivering FMCG, E-Commerce and Retail companies forward-looking insights and tools to support their growth in the rapidly changing market environment.

With 20 years of experience and a track record of leadership, Aysen brings unmatched expertise across industries—from retail and automotive to healthcare and finance.

Her research portfolio spans everything from brand tracking and product testing to segmentation, pricing, and mystery shopping. Whether it’s uncovering customer insights or shaping strategy, Aysen delivers data-driven impact with precision and flair.

Pınar is a senior marketing and consumer insights leader with nearly 30 years of experience at the intersection of insight, strategy, and marketing effectiveness. She specializes in transforming deep consumer and market understanding into integrated marketing strategies, communication platforms, and go-to-market plans that drive measurable brand growth. Known for her close collaboration with marketing teams and creative agencies, Pınar helps turn insight into powerful, actionable ideas.

Her career spans FMCG, retail, media, research, and consultancy, with strong expertise in marketing effectiveness, brand and advertising analysis, and panel-based consumer insights. A recognized senior executive and keynote speaker, she is passionate about inspiring organizations to connect insight, creativity, and commerce to deliver sustainable business impact.

Berk Özdemir is Customer Success Director at NIQ, leading a client-facing team delivering analytics and insights that drive commercial impact, sales growth, and customer satisfaction for Tech and Durable Sectors. With over 30 years of market research experience across Tech and Durable and data analytics, he has held leadership roles at NIQ, GfK and Strateji | MORI. Berk holds a BSc in Management Engineering from Istanbul Technical University and specializes in turning consumer and market insights into actionable business strategies.

Her career spans FMCG, retail, media, research, and consultancy, with strong expertise in marketing effectiveness, brand and advertising analysis, and panel-based consumer insights. A recognized senior executive and keynote speaker, she is passionate about inspiring organizations to connect insight, creativity, and commerce to deliver sustainable business impact.

Yeliz Ermin is a senior market research and analytics leader with 26 years of experience across global insight, consumer understanding, and commercial strategy. Her career spans leading international research organizations, where she has worked extensively with Retail and FMCG clients to inform growth, innovation, and go‑to‑market strategies.

She spent seven years at Nielsen, developing deep expertise in Retail and FMCG performance measurement, followed by senior roles at Ipsos and GfK. At Ipsos, she led sales development and merchandising efficiency initiatives, and at GfK she expanded her focus on consumer and brand insight, including usage & attitudes, innovation, brand equity, and advertising effectiveness.

From June 2018 to September 2024, Yeliz served as Managing Partner at Rast Research, where she led international research engagements across Central and Eastern Europe, MENA, and Central Asia. In this role, she was responsible for strategic leadership, client advisory, insight translation, and the delivery of high‑impact recommendations to senior decision‑makers. Since September 2024, Yeliz has been the Strategic Insight & Analytics Leader at NIQ, where she leads the integration of data, analytics, and strategic insight to support executive decision‑making and long‑term value creation.

Sevilay Saruhanoğlu is Customer Success Director at NIQ, leading a client-facing team delivering analytics and insights that drive commercial impact, sales growth, and customer satisfaction. With nearly 30 years of experience across FMCG, consulting, and data analytics, she has held senior leadership roles at NIQ, Danone, PepsiCo, and Nielsen, and founded her own strategy & insights consultancy. Sevilay holds a BSc in Management Engineering from Istanbul Technical University and specializes in turning consumer and market insights into actionable business strategies.

Dilek brings over 20 years of market research expertise, specializing in both qualitative and quantitative studies. With a strong track record in sectors such as telecom, automotive, and mobility, she has successfully provided actionable insights to enhance customer experience, improve service offerings, and drive strategic decisions in highly competitive industries. Her experience uniquely positions her to understand your needs and deliver tailored solutions.

Sintia is a senior analytics and activation leader with 20+ years of experience, currently leading Analytics & Activation at NielsenIQ, where she drives growth strategy, commercial positioning, and high-impact client solutions across FMCG. She specializes in turning data  into actionable strategies that deliver measurable business results, bridging analytics with commercial execution. Backed by a strong marketing and sales foundation built at Avon and Henkel, she brings deep expertise in category leadership, brand strategy, and go-to-market execution. Known for her strategic mindset and cross-functional leadership, she consistently enables organizations to unlock growth through data-driven decision making, effective activation, and integrated commercial strategies.