CMO Event, Türkiye
Insight to Impact: CMO Event
Join NielsenIQ for an exclusive, CMO‑level gathering dedicated to understanding the forces redefining FMCG performance in 2026 and beyond. As consumer expectations evolve at unprecedented speed, brands face shifting behaviors, fragmented demand patterns, and new value‑creation pathways.
Through Strategic Analytics & Insights (SAI), NIQ integrates advanced analytics, innovation foresight, and deep consumer intelligence to help leaders pinpoint what’s changing, where growth is moving, and how to act decisively.
Gain a sharper perspective on Türkiye’s rapidly evolving consumer landscape, uncover emerging behavioral shifts, and explore data‑driven strategies that empower smarter decisions, stronger brands, and sustainable growth in an increasingly complex market.
Agenda
08:30 – 09:00 Registration & Network
09:00 – 09:05 Welcome note by Didem Şekerel Erdoğan
09:05 – 09:20 Spotlight on CMO Outlook by Nur Serenli
09:20 – 09:40 2025 Market Trends, Insights & Foresights by Didem Şekerel Erdoğan and Yanki Yalcin
09:40 – 10:15 How to Accelerate Growth in a Turbulent Environment: Growth Pathways by Sabra Mieli
10:15 – 10:45 Strategic Analytics & Insights by Yeliz Ermin and Dilek Baylam and Pınar Köseoğlu
10:45 – 11:05 Break
11:05 – 11:35 Marketing Mix Modelling by Mike Gerousis and Mirela Trandafir and TikTok executive
11:35 – 11:55 Innovation by Ayşen Afacan
11:55 – 12:10 Driving Growth with the Right Pricing and Promotion Strategies by Murat Yıldırım
12:10 -12:20 Closing Remarks by Didem Şekerel Erdoğan
12:20 onwards Lunch
Didem Şekerel Erdoğan
EEMEA & India E-Commerce Leader and General Manager, Türkiye, NielsenIQ
Didem is an expert in leading big data advanced analytics with predictive intelligence using artificial intelligence to help clients drive profitable growth with insights and foresights. She is an expert in RGM (Revenue Growth Management), E-Commerce insights and foresights with superior consultancy is a clear focus of hers, Didem together with her teams launched 8 years ago the NIQ E-Commerce FMCG panel in Türkiye to provide forward-looking light to the industry. Didem is passionate to provide her clients in FMCG, E-Commerce and Retail companies with forward-looking insights and helping them to drive growth. She focuses also on helping clients across EEMEA and India with the next generation of digital shelf analytics to accelerate their growth journey in E-Commerce with a focus on sales excellence and ROAS.
Sabra Mieli
EEMEA Regional Vice President: Strategic Analytics and Insights
Ayşen Afacan
Innovation Practice Area Leader, NIQ North Africa, Levant and Turkiye
With 20 years of experience and a track record of leadership, Aysen brings unmatched expertise across industries—from retail and automotive to healthcare and finance.
Her research portfolio spans everything from brand tracking and product testing to segmentation, pricing, and mystery shopping. Whether it’s uncovering customer insights or shaping strategy, Aysen delivers data-driven impact with precision and flair.
Nur Serenli
Director Account Development, Türkiye, NielsenIQ
Dilek Baylam
Strategic Analytics and Insights, Client Partner
NielsenIQ
Yankı Yalçın
Account Development and E-Commerce Director, NielsenIQ
Yankı is E-commerce Director at NIQ. With over 24 years of experience in Retail Measurement, he is a strategic leader focusing on helping clients grow their businesses with strong expertise in insights generation, marketing research, and data analysis and is dedicated to delivering FMCG, E-Commerce and Retail companies forward-looking insights and tools to support their growth in the rapidly changing market environment.
Mike Gerousis
EEMEA Regional Strategic Analytics and Insights Leader, Marketing Mix Modelling
NielsenIQ
Event Details
Event date: 21 May 2026
Event venue: Wyndham Grand Istanbul Levent
(By invitation only)