
NIQ Insight Pulse Poland October 2025
Navigating the competitive maze: Strategies to unlock growth
October 22nd, 2025
Start at 9:00
NINE’s Restaurant, Warsaw
NIQ Insight Pulse Poland 2025
We are pleased to invite you to another unique event in the Insight Pulse series with NIQ, during which we will share insights from research on the FMCG and Tech & Durables markets. The meeting will take place on October 22nd at 9:00 AM at NINE’s restaurant in Warsaw.
The theme of this edition is “Navigating the competitive maze: Strategies to unlock growth.” We all expected market volumes to increase after the inflation crisis and in a time of improving economic conditions for consumers, but this growth has not materialized. Together, we will define hypotheses about why this is happening and suggest where to look for growth based on the results of consumer, shopper, market, and media research.
We hope this will be an excellent opportunity to expand your knowledge, exchange experiences, and establish valuable business contacts.
Agenda
9:00 – 10:00 Guest welcome & breakfast
10:00 – 11:00 Content Session Part 1:
1. Navigating the competitive maze: Strategies to unlock growth
2. How to innovate with success? Learn from Breakthrough 2025 Innovation winners in Poland
11:00 – 11:30 Coffee Break
11:30 – 13:00 Content Session Part 2:
3. How to address a generation’s needs? Based on Consumer Life 2025 and Category Shopping Fundamentals syndicated report
4. AI in everyday life – how AI impacts consumer decisions and how to adapt to those trends
5. Precision Areas – case study of using granular geographical data for business decisions
13:00 – 14:00 Lunch

Andrew Criezis
President E-Commerce & SMB
NIQ

Konrad Wacławik
Head of Retailer Services
NIQ Poland

Mike Gerousis
Marketing Effectiveness Leader
NIQ EEMEA

Beata Kaczorek
Strategic Analytics & Insights Director
NIQ Poland
Event Details
Date: 22 October 2025
Godzina: 9:00 – 14:00
Location: NINE’s Restaurant, Warsaw MAP