NIQ Webinar: Actionable Intelligence for Tech & Durables Success in Southeast Asia
Wednesday, 4 June 2025 3:00 PM – 4:00 PM (SGT)
About the Webinar
The Tech and Durables (T&D) landscape in Southeast Asia is undergoing rapid transformation, presenting complex challenges, yet significant opportunities for brands. Amidst macroeconomic shifts, tariff threats and evolving consumer sentiment, staying ahead requires more than just data; it demands actionable intelligence.
Join this webinar to navigate the current market and unlock strategic understanding on:
- The latest market dynamics, consumer confidence indicators, and spending patterns that are driving accelerated growth in the T&D sector.
- Effectiveness of Point-of-sale materials, via integration of consumer insights with retail intelligence
- Optimize go-to-market execution for maximum impact
Thereby providing key takeaways on leveraging integrated intelligence to accelerate your brand’s success in the vibrant Southeast Asian market.
Speakers
Mukund Tripathi, Client Success Leader (SEANAP + India), NielsenIQ
Kaustav Roy, based out of the NIQ-GfK Singapore office, leads commercial engagement with Tech and Durables clients for the APAC region. With over 2 decades of experience, Kaustav has managed client relationships across many global and regional clients. His expertise lies in making sense of consumer behavior especially when it comes to buying experience.
Kaustav Roy, APAC Vertical Leader, SA&I, NielsenIQ
Mukund Tripathi, based in the NIQ-GfK Singapore office, leads the Customer Success team for the Asia Pacific region. With three decades of experience across multiple Asian countries, Mukund has managed client relationship teams for global, regional, and local clients in FMCG, automotive, beverage, tobacco, and most recently, T&D sectors. An expert in retail tracking, he has spearheaded numerous large-scale projects and delivered innovative trade marketing solutions across the region.