Introducing the NIQ Brand Traction Score

What makes a brand truly win in today’s FMCG market? 
Shelf presence is only the first step. The real challenge lies in converting physical availability into consumer choice—turning “on the shelf” into “in the basket.” 

With limited room for distribution expansion, global brands must rely on brand stretch, innovation and shopper conversion to fuel growth.  
 
That’s why NIQ is launching the NIQ Brand Traction Score, a unique ranking that highlights the Top FMCG brands across West Europe (Germany, Italy, France, Spain, and the UK) excelling in shelf-to-basket conversion. 
Based exclusively on NIQ’s integrated Retail Measurement and Consumer Panel data, the Brand Traction Score identifies the brands and categories that grow by generating more consumer traction as opposed to those that grow by increasing their shelf presence. 

Join our webinar to discover: 

• The Top FMCG brands winning the conversion game across Europe. 

• The role of consumer choice in driving growth, beyond availability. 

• The levers that matter most to increase traction and their impact. 

• Strategies you can activate to maximize consumer demand.