Today’s shoppers expect more from the products they buy and the retailers they trust. Join NIQ Brandbank and PCC Community Markets for a practical, insightful conversation on how product data can help retailers meet evolving shopper expectations while staying true to their values. 

As the nation’s largest community-owned food market, PCC Markets has long been committed to responsible sourcing, product transparency, and advocacy for stronger standards in the marketplace. For decades, much of this work was done through hands-on, manual processes. Today, PCC Markets is enhancing that commitment by incorporating digital tools from NIQ Brandbank to better understand and evaluate its product selection.

In this session, you’ll gain a behind-the-scenes look at how PCC leverages NIQ Brandbank’s standardized digital product content to evaluate ingredients, uphold product standards, and support merchandising and advertising rooted in sustainability and trust. 

What you’ll learn: 

• Health, Wellness and Lifestyle trends influencing shopper behavior and driving demand 

• Insights into PCC’s quality standards and ingredient review process 

• How PCC evaluates products using digital content from NIQ Brandbank 
• Real-world examples of how product transparency builds trust and loyalty 

Gain actionable strategies for using product data to align with today’s shopper expectations and drive smarter retail decisions. 

Date: 17^th September, Time-  10am PST / 1pm EST

Kelsey Branham
Data Transformation Analyst 
NIQ Brandbank 

Rebecca Robinson
Quality Standards Manager
PCC Community Markets

Noah Smith
Grocery Merchandiser
PCC Community Markets