Strategic Analytics & Insights Launch, Greece
Venue: Anassa City Events – Urban Escape
Date: 2 October 2025
Time: 16:30 to 21:00
This way to the future!
Step into a dynamic experience where data meets creativity. Join NIQ for an exclusive evening unveiling Strategic Analytics & Insights in Greece, a powerful fusion of Brand & Media, Consumer & Behavior Insights, Innovation, and Advanced Analytics designed to drive smarter, faster business decisions.
Explore the evolving consumer landscape, discover breakthrough strategies, and engage with real-world success stories from leading brands. From understanding the integration power of Advanced Analytics with Brand Health to activating innovation, this event brings insights to life.
💡 Why Attend?
- Discover how Strategic Analytics & Insights transforms decision-making across industries in Greece
- Learn from client success stories and live demos
- Network with industry leaders and NIQ experts in Greece and globally
- Enjoy an immersive, interactive evening of insight and innovation
Agenda
Registration & Networking
16:30 – 17:00
Welcome Note
Vaios Dimoragas, MD, NIQ Greece & Bulgaria
17:00 – 17:10
Unveiling NIQ Strategic Analytics & Insights
Eleanor Parker, Strategic Analytics & Insights Commercial Leader, NIQ Eastern Europe
& Dorina Fydani, Strategic Analytics & Insights Leader, NIQ Greece & Bulgaria
17:10 – 17:30 p.m.
Power of Brand Health & Analytics Integration
Sabra Mieli, Strategic Analytics & Insights Commercial Leader, NIQ EEMEA
17:30 – 17:50 p.m.
The MMMazing Effect: Uncovering the secrets of marketing effectiveness
William Asplund, TIKTOK, EU measurement Lead
Mike Gerousis, Marketing Effectiveness Leader, NIQ EEMEA
17:50 – 18:10
Analytics & Activation
1.Winning Pricing Strategies
Carlotta Crespi, Global RGM Commercial Strategy Leader, NIQ
2.Spaceman Planogram Automation: Faster, Smarter, Better
Peter Rausch, Customer Success Team Leader, NIQ EEMEA
18:10 – 18:50
Case Study: Developing Products with Artificial Intelligence
Manikjot Singh, Innovation Lead, NIQ Eastern Europe
18:50 – 19:10
Closing Note
19:10 – 19:20
A Special Experience
Under the guidance of the expert mixologists you will get hte opportunity to experiment and create your own signature cocktail drink.
19:20 onwards
Speakers
Vaios Dimoragas
Managing Director
NIQ Greece & Bulgaria
William Asplund
EU measurement Lead
TikTok
Peter Rausch
Customer Success Team Leader
NIQ EEMEA
Speakers
Eleanor Parker
Strategic Analytics & Insights Leader
NIQ Eastern Europe
Mike Gerousis
Marketing Effectiveness Leader
NIQ EEMEA
Manikjot Singh
Innovation Lead
NIQ Eastern Europe
Speakers
Sabra Mieli
Strategic Analytics & Insights Commercial Leader
NIQ EEMEA
Carlotta Crespi
Global RGM Commercial Strategy Leader
NIQ
Dorina Fydani
Strategic Analytics & Insights Leader
NIQ Greece & Bulgaria
Event Details
Event date: 2 October 2025
Event venue: Anassa City Events – Urban Escape
(location map)
(By invitation only)