About the Webinar

China’s $7T retail market, powered by 1.4B digitally native consumers and AI-driven ecosystems, is rewriting global business rules. With above 50% e-commerce penetration and 99% next-day delivery in Tier 1-3 cities, this session delivers actionable strategies for European brands to navigate this high-velocity market. Learn how to bypass traditional entry barriers and tap into China’s dynamic retail market and unique consumer culture. 

Specifically designed for European executives, this webinar will decode:

• China’s Retail Landscape & Channel Dynamics‌: Understand the key trends shaping consumer behavior and retail distribution. 

• Market Activation Playbook:
  • Route-to-Market: Precision targeting on high potential cities 
  • Innovation Strategy: Leveraging NIQ’s partnerships with Alibaba/JD for accelerated market entry 
• Winning Case Studies: Data-driven insights to identify the formula on winning in China market.