Türkiye Beauty Summit: Exploring Beauty Trends and Shaping Future of the Industry
24 October 2025
Wyndham Grand İstanbul Levent Hotel & Conference Center
Starts at 08:30
What to expect from our event?
This exclusive beauty industry event in Wyndham Grand İstanbul Levent Hotel & Conference Center, Istanbul is more than just a gathering!
It’s a strategic moment for leaders across the beauty and wellness ecosystem to come together, exchange ideas, and shape the future of the sector.
The beauty industry is one of the most dynamic and resilient sectors globally, constantly evolving in response to shifting consumer behaviors, technological innovation, and cultural trends.
In Türkiye, the market continues to show strong growth, driven by a digitally savvy population, rising interest in wellness, and increasing demand for both premium and accessible beauty products.
This event offers a unique opportunity to explore how global trends are influencing local markets, and how brands and retailers are responding with innovation and agility.
From data-driven insights to expert-led discussions, attendees will gain a deeper understanding of the forces shaping the industry from seasonal shopping moments to the rise of wellness-focused beauty and the premiumization of consumer preferences.
Agenda
08:30 – 09:00 – Breakfast & Networking
09:00 – 09:30 – Welcome Address by Didem Şekerel Erdoğan
09:30 – 10:30 – Global Beauty & Retail Trends by Tara James Taylor, Global Beauty Vertical Leader and Natacha Chiffi, Beauty Retail Business Partner Europe
10:30 – 11:00 – Beauty Trends in Türkiye by Nur Serenli, Strategic Analytics & Insights Director & Özgür Çağıran, Personal & Home Care Industry Leader and Merve Gökmen, Retailer Services Client Group Manager
11:00 – 11:15 – Coffee Break
11:15 – 12:00 – Panel: “Shaping the Future of Beauty in Omni-Channel World: What’s Next?” by Turan Konu, EEMEA E-Commerce Leader, Retailer Services
Panelists:
İlknur Ekici Sürsal, Category Director – Sephora
Merve Dikici Demir, Head of Beauty – Trendyol
Murat Nur Çolakoğlu, Chief Digital & Marketing Officer – L’Oréal
12:00 – 12:15 – Closing Remarks
12:15 – 13:30 – Lunch & Networking
Event details
Expect a morning filled with meaningful conversations, valuable networking and a renewed perspective on what’s next for beauty!
Event date: 24 October 2025
Event venue: Wyndham Grand İstanbul Levent Hotel & Conference Center
Thank you very much for your interest in our event!
We look forward to welcoming you next year.
If you’re interested in our content and business opportunities, simply fill out the form to get in touch with us!