Wakefern Supplier Summit
August 12-14 , 2025 | Keasbey, NJ
Real-time insights and strategic collaboration is how we help Wakefern suppliers accelerate growth and success.
Join NielsenIQ as we unveil a new era of collaboration with Wakefern
NIQ is proud to be selected by Wakefern to power their new Collaboration Program for Suppliers and Category Managers. This partnership brings together NIQ’s industry-leading technology and Wakefern’s strategic vision to deliver greater value to shared customers.
Benefits of the NIQ + Wakefern Collaboration Program:
Deeper integration into Wakefern’s procurement, marketing, and membership processes
Enhanced visibility into eCommerce, customer segmentation, and store-level insights
Streamlined workflows for scorecards, joint business planning, and category reviews
A modernized user interface with faster performance, daily data refreshes, intuitive dashboards, and support
Why This Matters for You
Wakefern’s decision to adopt NIQ Activate is driven by two key goals: Category growth and supplier empowerment.
Increased Integration
- Business Intelligence: Store hierarchy, eComm channels (OPD, Instacart, DoorDash), proprietary customer segments, fiscal/promo calendars
- Business Processes: Weekly scorecards, standardized JBP templates, enhanced category review workflows
Improved Platform Experience
- Modern UI and faster click results
- Daily data refreshes for near real-time insights
- Exportable data and 3-year historical views
Let’s Build the Future Together
NIQ will be on-site at the Wakefern Supplier Summit and is now available to guide you through this transition and help you unlock the full value of the enhanced collaboration program
