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Webinar: NIQ BASES AI Product Developer, Egypt

Date: 8 September 2025 

Time: 18:30 to 19:30

Revolutionize FMCG Innovation with BASES AI Product Developer

Smarter Decisions. Faster Launches. Predictive Precision.

Discover how AI is transforming product development in the FMCG industry. Join us for an exclusive look at BASES AI Product Developer, a cutting-edge solution that reduces time-to-market, slashes costs, and predicts consumer preferences with precision. Learn how global brands are using AI to optimize formulations, benchmark competitors, and unlock new flavor opportunities—without ever creating a prototype.

💡 Why Attend?

  • 🚀 Accelerate Innovation: Cut research timelines by up to 65% and bring products to market faster than ever.
  • 💸 Slash Development Costs: Reduce reliance on costly prototypes by up to 75% with virtual testing and optimization.
  • 🔍 Predict What Consumers Want: Leverage AI to forecast preferences with precision.
  • 🧪 Optimize Formulations Instantly: Benchmark against competitors and refine your product in days, not months.
  • 🌍 Learn from Global Leaders: See how top brands are using AI to unlock new flavors, formats, and opportunities.

Don’t miss out—register now to future-proof your innovation pipeline.

Speakers

Paige Leonard

Ayşen Afacan

Vice President, Global Product Development & Validation, NIQ
Innovation Practice Area Leader, NIQ North Africa, Levant and Turkiye

With 15+ years in consumer insights across global and local markets, Paige brings deep expertise in brand strategy, innovation, and product testing. She’s worked with industry leaders like Ipsos and Nailbiter, and holds both a B.A. and M.B.A. in Marketing.

At BASES since 2021, Paige leads custom product testing solutions in the CPG space—blending data and creativity to crack tough business challenges and uncover game-changing insights.

With 20 years of experience and a track record of leadership, Aysen brings unmatched expertise across industries—from retail and automotive to healthcare and finance.

Her research portfolio spans everything from brand tracking and product testing to segmentation, pricing, and mystery shopping. Whether it’s uncovering customer insights or shaping strategy, Aysen delivers data-driven impact with precision and flair

Event details

Date: 8 September 2025 
Time: 18:30 – 19:30

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