If Generation X (ages 45–60) were a country, it would be the world’s second-largest economy—right behind the US. This often-overlooked generation is now in its peak spending years and will lead consumer spending in high-income markets for the next 10 years!  

Join us for a webinar exploring how brands and retailers can capture Gen X loyalty and lifetime value. We’ll cover: 

• Who Gen X is and what sets them apart 

• How they influence other generations’ spending 

• Why their spending is rising now 

• What matters most to them 

• Which categories are poised for growth 

This event will highlight key findings and insights from The X Factor: How Generation X is quietly driving trillions in consumer spending, another groundbreaking generational spending report from NIQ and World Data Lab.