Where Click Meets Brick: APAC’s Omnichannel Revolution
Now available on-demand
About the Webinar
In today’s retail environment, shoppers demand a frictionless journey across all touchpoints (be it in-store or online) and every interaction with a brand or retailer impacts the customer experience.
Manufacturers and retailers alike are setting out to deliver exceptional customer experience to every consumer, at every touchpoint, across all channels. To accomplish that goal, manufacturers and retailers must craft an omnichannel strategy rooted in best-in-class data.
Join us for an insightful webinar exploring the evolving landscape of omnichannel shopping in the Asia-Pacific (APAC) region, with a focus on fast-moving consumer goods (FMCG). We’ll unpack the key drivers that influence why APAC shoppers buy online, the barriers that deter them, and the distinct characteristics that define their behavior.
In this webinar, you will learn:
- The current state of digital commerce in APAC
- How FMCG e-commerce will evolve in the coming years
- The distinct characteristics that define APAC shoppers’ behavior
We’ll also explore the transformative role of Generative AI – how a new wave of AI-driven innovation is reshaping digital experiences, operations, and consumer expectations.
Looking for a PDF version of the webinar presentation?
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Meet the speakers
Josh Morgan
Managing Director, E-Commerce & Omni, Asia Pacific, NIQ
Josh leads the E-commerce and Consumer Panel Divisions for NielsenIQ across Asia Pacific. Josh has over 12 years’ experience in research, consulting commercial leadership, and has most recently been working on the launches of NIQ’s E-commerce solutions in India, Korea, SEA, Taiwan and Australia.
Ben Wang
Head of E-commerce & Omni, China, NIQ
Ben Wang brings 11 years of expertise at NIQ, working across Product Leadership, Retail Measurement Service, Consumer Panel Service, and Digital Ads Ratings. Throughout his career, Ben has primarily focused on E-commerce and Digital solutions, developing comprehensive insights into consumer behaviors and market dynamics that help businesses navigate today’s digital marketplace.
Kanaka Bhagwat
Head of E-commerce & Omni, India, NIQ
Kanaka Bhagwat leads the E-commerce & Omni team at NIQ India, where she builds solutions to track the evolving e-commerce landscape and partners with businesses to drive omni-commerce strategy and growth. With over 15 years of research experience – 12 at NIQ – she has held diverse roles strengthening relationships with multinational FMCG companies, local giants, and leading retailers while expanding retail measurement beyond traditional FMCG sectors.
Jessica Lim
Head of E-commerce & Omni, Southeast Asia, NIQ
Jessica leads the e-commerce sales strategy for NIQ Southeast Asia, driving digital growth initiatives across key markets. With over 10 years of experience in e-commerce, Jessica specializes in helping brands navigate the evolving digital landscape, turning numbers into action.
Partner with us to navigate the evolving commerce landscape
Have questions about the webinar or how our solutions can support your goals? Let’s talk.