CEO Event
Re-architecting Growth Strategies in a Shifting Market
18 June 2026
One&Only Royal Mirage
Dubai, UAE
What to expect from the event?
Growth in today’s market is being shaped by evolving geopolitical realities, shifting trade flows, and changing demand patterns—creating new opportunities for those ready to move early.
This invitation-only CSuite gathering brings together industry leaders from the FMCG and T&D sectors to exchange perspectives on how they are approaching growth in this environment—what they are doing differently, where they are seeing momentum, and how they are positioning their organizations for what comes next.
The session will focus on practical approaches to evolving operating models, sharpening value creation, and identifying where the next pockets of growth are emerging.
Through a series of sessions and a dynamic panel discussion, this event is designed to give decision-makers the strategic lens and confidence needed to navigate what’s next with intention and advantage.
Agenda
09:30 – 10:00 Registration & Coffee
10:00 – 10:20 Rebuilding the Architecture of Your Strategy
10:20 – 10:40 Middle East Consumer: Disrupted, but not Derailed
10:40 – 11:10 Revenue Growth in a Promo-Driven Landscape: unlocking Pricing & Retail Insights
11:10 – 11:30 Consumer to Macro: Finding the Edge in a Shifting Middle East
11:30 – 11:45 Coffee Break
11:45 – 12:15 Guest Speaker
12:15 – 01:00 Panel Discussion
Adapting in Real Time: From Disruption to Growth
01:00 – 01:10 Conclusion
01:10 onwards – Lunch
NIQ Speakers
Andrey Dvoychenkov
General Manager, APP Cluster
& Instore Leader EEMEA & India, NIQ
Andrey leads NIQ’s Arabian Peninsula and Pakistan sub-region, which includes Saudi Arabia, UAE, Oman, Qatar, Kuwait and Pakistan. He is based in Dubai, United Arab Emirates.
He is responsible for developing and implementing NIQ’s business strategy in continuously building on the organization’s outstanding reputation for service and delivery to clients while maintaining its financial health and operational efficiency, to ensure sustainable and profitable growth.
Previously, Andrey was General Manager for Adriatic region for Nielsen’s Media and Connect businesses, based in Belgrade, Serbia.
Andrey brings with him 20+ years of leadership experience and knowledge of the market research industry. Andrey joined Nielsen in Russia to take on a client servicing role in the retail measurement business. Since then, he has held several roles with increasing leadership capacities and responsibilities for significant client relationships across multiple geographies including leading the analytics team across Russia and North Eastern Europe and as a key client global insights leader based in the UK in 2012.
Andrey was a winner in Forbes Most Influential Executives in the Middle East Award in 2018, 2019 and 2020 Year, Dubai.
Andrey holds a bachelor’s degree in the faculty of economics, from Moscow State University of Economics, Statistics and Informatics (MESI).
Marina Erskova
Strategic Analytics & Insights Leader FMCG
APP Cluster, NIQ
Marina Erskova is an experienced Strategic Analytics & Insights leader with over 20 years in consumer and shopper research, specializing in FMCG and retail. As SA&I FMCG Leader for APP markets at NIQ, she drives high-impact insight solutions that translate data into actionable growth strategies for clients. With deep expertise in innovation, advanced analytics, and shopper behavior, Marina has worked closely with leading organizations to address complex business challenges and unlock new opportunities.
Zulfiqar Razvi
Senior Partner / Executive Director
NIQ
Zulfiqar has over 25 years experience in the field of market research, FMCG and Tech. He has been with NIQ since 2013 working across functions and clients. He carries extensive knowledge on retail measurement, consumer behavior and Innovation. He is currently leading the Innovation and Advisory arm of NIQ for East Europe Middle East Africa. In his career he has worked with brands like PepsiCo, P&G, Nestle, Carrefour, Panda.
Ugur Karci
Customer Success Leader
APP Cluster NIQ
Ugur is a seasoned insights expert with 14+ years of FMCG experience in providing strategic analysis and actionable insights. He has started his NIQ career in Turkey and continues in UAE for the last 9 years. He is currently leading the customer success team in Arabian Peninsula and Pakistan. Along with his CS leader role, his +1 responsibility is to lead Thought Leadership activation in Eastern Europe, Africa and Middle East markets.
Guest Speaker
Mark Mortimer-Davies
CEO GCC
Choithrams
Mark is a dynamic and visionary leader with extensive experience in the FMCG and grocery retail sectors across the Middle East. With a proven track record of driving growth, improving profitability, and leading transformative change, Mark excels in implementing strategies that promote innovation, operational efficiency, and a customer-centric approach.
His expertise spans FMCG, grocery retail, and other key industries such as banking, telecoms, and hospitality, providing him with a unique regional perspective on market dynamics. Known for inspiring high-performance teams and delivering sustainable results, Mark is a strategic communicator and innovative leader. His leadership is defined by a commitment to excellence, positioning organizations for long-term success in the fast-paced and competitive FMCG and grocery retail landscape.
Panelists
Alix de Zelicourt
General Manager,
talabat UAE
Alix de Zelicourt brings a unique blend of strategic expertise and entrepreneurial vision, shaped by a career spanning over two decades in Europe. She spent 15 years as a Partner at McKinsey & Company in Paris, where she specialized in operational excellence across the industrial and consumer sectors, advising global leaders on complex transformations.
Following her successful consulting career, Alix launched Master Camp, a Paris-based startup that reimagines summer camps for teenagers – combining education, adventure, and personal growth in a modern, meaningful format.
Alix holds degrees from ESSEC Business School, the London School of Economics, and Harvard University. In December 2024, she and her family – her husband and four children – relocated to Dubai, embracing a new chapter of global living.
In her role as General Manager at talabat Mart UAE, Alix drives the strategic growth and expansion of the Q-commerce division. She spearheads initiatives across commercial operations, supply chain optimization, and other key functions to scale the business and unlock new opportunities.
Milana Boskovic
Chief Marketing and R&D Officer
Al Ain Farms Group
Milana Boskovic is a senior marketing, innovation, and R&D executive with 19+ years of international FMCG experience across the Middle East and Europe. As Chief Marketing and R&D Officer at Al Ain Farms Group, she leads growth strategy, brand development, and innovation across dairy, poultry, camel milk, functional nutrition, and beverages for the UAE’s largest integrated dairy and poultry group.
She has led major business transformation programs that improved profitability and supported strategic mergers and acquisitions aligned with the UAE’s food security agenda, strengthening local production and national brand competitiveness. Milana has also championed industry-first innovation, including the UAE’s first sugar-free juice portfolio, protein enrichment, premium camel milk and dairy propositions, and Al Ain Farms’ positioning as the Official Dairy Provider of Expo 2020 Dubai.
Her expertise spans brand strategy, consumer insights, product innovation, portfolio management, commercialization, and value creation, with a strong record of leading cross-functional teams to deliver growth.
Prior to Al Ain Farms, she held senior roles at Al Rawabi Dairy, Nielsen, and MEMRB Retail Tracking Services.
A recognized industry speaker, she contributes to regional and international discussions on sustainability, food security, health and nutrition, agricultural innovation, and the future of food. She is fluent in English, Serbian, and Croatian, and speaks conversational Arabic.
Ayaa Ridha
Revenue Growth Management Director for the Middle East
The Coca‑Cola Company,
Ayaa Ridha is the Revenue Growth Management Director for the Middle East at The Coca‑Cola Company, with 18 years of experience across telecommunications and FMCG. She has spent nearly half of her career leading Revenue Growth Management across Mars and The Coca‑Cola Company, specializing in pricing and growth strategy with a strong consumer‑first mindset. Ayaa is known for translating strategy into commercial impact and partnering across functions to unlock sustainable, long‑term value in complex markets.
NIQ Moderator: Roshni Sheth
RV Customer Success Leader
NIQ
Roshni Sheth is a consumer insights and retail leader with over 15 years of experience across NielsenIQ and GfK. She works closely with leading retailers and manufacturers across the Middle East, helping them drive growth through data, analytics, shopper insights, and commercial strategy. Today, she partners with NIQ’s retail partners, helping them navigate changing consumer behaviour, identify growth opportunities, and build future-ready retail strategies.
Event details
Event date: 18 June 2026
Event venue: One&Only Royal Mirage, UAE
(location map)
(By invitation only)