Game of Channels.
Winning in the Kingdom.

What to expect from the event?

As Saudi Arabia’s marketplace continues to evolve amid shifting consumer expectations, economic uncertainty, and regional geopolitical developments, business leaders are being challenged to rethink how they drive growth in a changing environment.

Join NIQ’s exclusive CEO gathering for an in-depth look at the forces shaping the Kingdom’s consumer and retail landscape. Through NIQ’s latest market intelligence and expert insights, attendees will gain a deeper understanding of:

• The New Consumer Reality – how changing consumer sentiment, priorities, and spending behaviors are reshaping demand.
• FMCG, Technology & Durables Market Shifts – the trends, opportunities, and challenges influencing market performance.
• Smarter Commercial Strategies for Growth – how pricing, promotions, innovation, and channel evolution can help businesses capture emerging opportunities.

This invitation-only gathering offers a unique opportunity for CEOs and senior executives to exchange perspectives with industry peers, gain actionable insights, and prepare for the next phase of market evolution in Saudi Arabia.