Gen Alpha’s World: Understanding the Beauty Consumers of Tomorrow
Webinar
Join us Tuesday, August 4th at 12:00 PM Eastern
Webinar description
Gen Alpha consumers are already rewriting the rules of beauty, offering an early window into how the next generation will discover brands, shape trends, and make purchasing decisions. In this session, we unveil new NielsenIQ research to explore what matters most to Gen Alpha, including what they expect from brands and retailers, and how their digitally native and values-driven mindset is reshaping engagement. From personalization and self-expression to the platforms and creators guiding their choices, this session will reveal what Gen Alpha foreshadows about the future consumer and how brands can prepare for their impact.
Featured Speakers
Anna Mayo
Vice President, Beauty & Personal Care
NielsenIQ
As a Vice President of NielsenIQ’s (NIQ) Beauty Vertical, Anna Mayo is a recognized thought leader in the beauty and personal care retailing space. With over 12 years at NIQ, Anna has helped shape the narrative around evolving consumer behavior, guiding some of the world’s largest CPG brands through trends, disruptions, and opportunities in the global beauty landscape.
NIQ’s beauty and personal care insights span 90 global markets, offering the most complete view into omnichannel consumption. In her role, Anna collaborates with cross-functional teams to deliver proactive, data-driven strategies and leads thought leadership initiatives for the vertical. She is frequently cited as an industry expert in top-tier outlets, including WWD, CEW, Forbes, and The New York Times.
Rachel Bonsignore
Vice President, Consumer Life
NielsenIQ
As a Vice President on the Consumer Life team at NielsenIQ (NIQ), Rachel Bonsignore is a seasoned market research professional specializing in cultural insights and predictive consumer trends. With over two decades of experience, she helps leading brands across CPG, retail, tech, food/beverage, media/entertainment, and apparel uncover actionable insights and fresh opportunities to stay ahead of market disruptions.
Rachel is passionate about the evolution of consumer culture and the forces shaping the mass marketplace of the future. She previously led custom communications research at Kelton Global, where she developed headline-driven research methodologies for major brands like Pfizer, Charles Schwab, and the National Geographic Channel. Earlier in her career, she developed and executed strategic communications campaigns for clients such as Amazon.com and the Academy of Motion Picture Arts and Sciences.
A frequent speaker on current and future trends, Rachel has presented at the National Retail Federation’s Big Show and Nexus conferences. She is also an experienced industry mentor and has been published in ESOMAR’s Research World.