Home Appliances Outlook 2026: Where will consumers see the greatest value?

Live Webinar

Webinar description

Date: Feb. 25, 2026

Time: 10 am EST / 4 pm CET

Join our NIQ expert-led live webinar as we dive into what’s driving consumer demand for home appliances. Discover how and where manufacturers and retailers can maximize sales growth in 2026 by aligning with what consumers value most: factors such as performance, convenience, durability, and sustainability.

Our panel of experts will unpack the latest consumer purchase drivers and industry forces fueling 2026 volume and value growth across both small and major domestic appliances.

What’s on the agenda:

Home Appliances market performance snapshot
Five forces shaping Home Appliances demand in 2026
- China’s trade-in policy
- The expanding reach of Chinese brands
- Replacement cycles:  key product categories
- Generational purchasing behavior
- Product innovation and consumer perceptions of value
The rise of sustainability and circularity
Key takeaways for the 2026 Home Appliances market

This session is ideal for professionals in product development, marketing, retail strategy, and consumer insights who want to stay ahead of the curve in the Home Appliances sector.