NielsenIQ at MWC 2026: Unlock Your Next Growth Opportunity
Come and visit us at MWC Barcelona, 2-5 March 2026
Hall 7, meeting room
The Full View™ of Consumer Behavior at MWC Barcelona
This March, NielsenIQ (NIQ) is heading to MWC Barcelona 2026 – The world’s largest and most influential connectivity event, where the future of mobile, tech, and digital innovation takes center stage. From groundbreaking 5G applications to AI-driven experiences, MWC is where bold ideas redefine how we connect, live, and grow – and NIQ is right at the heart of it.
As the intelligence and activation engine behind the world’s leading tech and durables brands, NIQ (now united with GfK) delivers the most complete view of consumer buying behavior across markets, channels, and categories. In a landscape defined by rapid innovation and ever-evolving consumer expectations, knowing what drives purchase decisions isn’t just important – it’s everything.
Connect with NielsenIQ @ MWC 2026
Don’t miss the opportunity to meet our top experts at the NIQ’s client meeting room where we will share insights and innovation. Join us to explore how data-driven intelligence can unlock new growth opportunities for Telcos and tech leaders.
The Quest for Next
Our global innovation framework to help operators and brands identify and act on emerging opportunities.
Predict the Next Shift
Forecast demand and switching behavior to stay ahead of churn. Our advanced analytics reveal price elasticity and market moves—so you can optimize investments and act before the competition.
Tech & Durables Insights
Discover early-mover strategies, market trends, high-value segments, premium opportunities and consumer sentiment.
Lead the Change. Win the Upgrade Cycle
Turn sustainability into a competitive advantage. Drive refurbished device programs that cut costs, extend product lifecycles, and meet growing consumer demand for eco-friendly options.
Our on-site experts
Anastasia Bournelli
Vice President, Global Mobile Network Operators — NielsenIQ
Anastasia leads NielsenIQ’s global Mobile Network Operators business, working with telecom operators and device manufacturers on how data, consumer intelligence, and real-time market signals are reshaping growth, investment decisions, and competitive advantage.
With a background spanning Bain & Company and strategy leadership at Proximus, she has spent her career at the intersection of strategy, analytics, and the telecom ecosystem — advising leaders on where networks, devices, and digital services are heading next.
Her work focuses on turning market intelligence into strategic advantage across an increasingly connected, digital-first economy.
Vice President, Global Mobile Network Operators — NielsenIQ
Frank Landeck
NIQ Next Consulting: Head of Tech & Durable
Global consulting leader with 21+ years of experience in strategy, key account management, research and analytics. Proven track record in building successful consulting practices at NIQ. Currently spear heading the global expansion of NIQ’s consulting services and delivering strategic projects for major Tech & Durablesclients. Expert in developing global strategies for key accounts, leveraging his extensive international experience.
NIQ Next Consulting: Head of Tech & Durable
Upcoming Webinar:
From Trends to Revenue: How Industry Leaders are Scaling the Refurbish Market
Refurbished devices are rapidly becoming a strategic growth lever in Telco. This March, NIQ will host a global webinar with leaders from Back Market, Recommerce, and Vodafone to explore what’s driving refurb adoption and where the biggest opportunities lie.
In just 60 minutes, you’ll gain insights into market trends, shifting consumer behavior, and how top players are scaling refurb to drive revenue and retention.
Want to learn more or reserve your spot?
Reach out to our team – seats are limited.