NIQ Benelux Masterclass @IFA
Retail Disrupted: Winning in the New Commerce Landscape
How Amazon, TikTok, Joybuy, and Agentic AI Are Redefining Growth in Tech & Durables in the Benelux
7 September 2026 , Panorama Lounge, Berlin Messe @IFA Berlin
NIQ Benelux Masterclass
How Amazon, TikTok, Joybuy, and Agentic AI Are Redefining Growth in Tech & Durables in the Benelux
The Tech & Durables landscape is evolving at unprecedented speed. Shifting demand patterns, category performance, and macroeconomic pressure have already reshaped the market across segments, but that’s only part of the story.
At the same time, a new wave of disruptors is redefining how products are discovered, evaluated, and purchased. From Amazon’s increased investments in our region to emerging players like TikTok Shop and Joybuy, platform dynamics are accelerating fragmentation, and opportunity. Layer in the rise of AI-driven decision-making and agentic commerce, and the traditional customer journey is being fundamentally rewritten.
During our session at IFA Berlin on Monday September 7th, we bring together the latest NIQ insights to provide a true “state of the nation” for Tech & Durables.
We will unpack:
- H1 performance across key Tech segments – where growth is happening and where pressure is building
- The impact of new commerce disruptors – how platforms are reshaping competition, pricing, and visibility
- The shift in shopper behavior – from search-driven to feed-driven and increasingly AI-guided decisions
- The rise of agentic commerce – what happens when AI not only recommends, but also purchases
You’ll leave with clear, actionable insights on where to focus, how to adapt your strategy, and how to win in a market where platforms, AI, and consumers are evolving faster than ever.
Agenda
15:30 – 16:00 – Walk-in & refreshing drinks
16:00 – 16:15 – State of the T&D market – Roy de Bats, Industry lead T&D Netherlands, NIQ
16:15 – 16:45 – Tech Disrupted: Platforms, AI & the New Rules of Commerce – Niek van Leeuwen, E-Commerce lead Benelux, NIQ
16:45 – 17:00 – Q&A
17:00 – 17:30 – Networking drinks
Event Details
7 September 2026, 15:30 – 17:30
Panorama Lounge, IFA Messe, Berlin
This event is designed for NIQ clients. NIQ reserves the right to withdraw or decline any registration at our discretion. For more information, please contact your NIQ contact or email tamara.delange@nielseniq.com.
You need an IFA ticket to enter the Masterclass. Registering for the masterclass does not give you access to IFA 2026.
During the Benelux Masterclass, pictures and videos will be taken for communication and promotional purposes. Individuals who do not wish to appear in this material must inform the event organizing team on the day of the event.