Quirks NYC 2026

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NIQ at Quirks 2026: Ready to elevate your innovation strategy?  

Join us at Quirks NY 2026 to discuss how NIQ can help your brand reach its full potential  

Need a focused, curated discussion? Book time with our experts at the NIQ booth to learn how you can plan smarter, and grow stronger.  

NIQ on stage:

How AI agents are rewriting the path to purchase

Speaker: Krystal Dawson 

Date and Time: July 30th 12:00-12:30 pm 

Room 5

As the path to purchase rapidly evolves, shoppers are increasingly delegating discovery, comparison, and decision-making to AI-powered agents. In this new era of agentic commerce, personalization is no longer about targeting messages to people; it’s about ensuring products are clearly understood, trusted, and chosen by machines acting on consumers’ behalf. This session explores how AI is disrupting the digital shelf, reshaping how brands and retailers show up.

NIQ has been monitoring North America shifts in consumer behavior and attitudes toward the role AI plays in shopping and will present key findings and marketing implications from this study. Attendees will gain practical guidance on how to evolve their digital marketing strategy to remain relevant, discoverable, and competitive as AI-driven commerce continues to accelerate.

Key takeaways:

1. Understand how AI is transforming the shopping journey.
2. Adapt digital marketing for the era of agentic commerce.
3. Use consumer insights to stay competitive.