Winning Share of Throat: The On‑Premise Opportunity in India
Event
Winning Share of Throat: The On‑Premise Opportunity in India
June 4th, 2026
Venue: Taj City Centre, Gurugram
About this event
India’s beverage industry is at an inflection point. New consumption occasions, shifting on-premises dynamics, and evolving consumer behaviour are redefining where growth will come from – and which brands will be ready for it.
This exclusive NIQ evening brings together senior leaders from India’s alcoBev and beverage industry for an evidence-led conversation on the market forces, data gaps, and structural shifts that will determine competitive advantage over the next three to five years.
Alcobev is where on-premises innovation moves first in India. This evening uses it as the lens – but the insights on consumer occasions, channel behaviour, and market maturity apply across the beverage landscape.
Venue: Taj City Centre, Gurugram
Agenda
6:00 – 6:10 PM- India Alcobev at an Inflection Point: Market Forces Redefining the Next Growth Phase
6:10 – 6:45 PM- Global On‑Premise Trends & What’s Structurally Changing in India – CGA introduction
6:45 – 7:05 PM- Pegs to Posts: Alcohol spiking up our Content & Experience
7:05 – 7:30 PM- ‘Tap’ping into your consumers: how the brain views a beverage brand
7:30 – 7:40 PM-Understanding India’s Alcobev Market: Where Do Data Blind Spots Still Exist?
7:40 – 7:50 PM- Looking Ahead: What Leaders Need to Prepare for in the Next Phase of Market Maturity
Followed by networking dinner and drinks
NIQ Speakers
Sujoy Das
New Business Lead, South Asia at NIQ
Vidya Sagar
Strategic Sales Lead, New Business Development
Ajay Macaden
Commercial Director FMCG
Sharangpani Pant
Customer Success Leader FMCG & Tech Durables India
George Argyropoulos
Managing Director EMEA – On-Premise
Sunila Banjamin
Regional Lead, Ad/Pack/Neuro for EEMEA and India