Managing retail pricing strategies and promotions in today’s fast-paced environment is challenging. You face constant pressure to remain competitive, drive sales, and predict the impact of your decisions – all while juggling complex pricing structures across various markets. That’s why you need quick and easy answers to simplify your retail pricing and promotion strategies and maximize your performance.

Whether you’re dealing in Technology and Durables, Fast Moving Consumer Goods, or both, NIQ’s advanced solutions are designed to meet your specific needs and ensure your business thrives in a competitive market. By integrating retail pricing data from thousands of companies with your first-party data, you’ll access unique market insights – and a predictiveת AI-based solution. From base price optimization to promotional planning and optimization, our end-to-end solutions ensure complete control over your pricing and promotion ecosystem. Make confident price and promotion strategy decisions with the most reliable retail insights and science at your fingertips.