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Translate data into action with the Full View™ for retail

Every customer, channel, aisle and click

Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and retail expertise.

Select your industry below, and talk to one of our experts

One partner. The Full View™.

As a retailer in today’s market, adapting to the needs of empowered, informed customers requires constant reinvention. You can navigate this complexity and become the preferred choice of your customers by embracing a new era of intelligence, driven by data, advanced analytics, and AI.

NIQ delivers the Full View™ for retail, powered by the most complete data and advanced technology. With a suite of tools designed for a new era of intelligence, you can translate insights into powerful, profitable action and stay ahead of the competition. Keep up with rapidly changing market dynamics and consumer behavior while collaborating with suppliers to make smart, fast decisions.

Our best-in-class retail solutions

Understand competitive performance and track market share. Unlock the power of your first-party data by integrating with NIQ market data.

Leverage your data and market data to optimize price and promotions

Deliver the right product, in the right place for your customers

Stay ahead of complex demand and localize your growth

Know your customers and drive loyalty through segmentation

Scale personalization and effective retail media programs

Fuel mutual growth and monetize your data and digital assets

81%

of online only Tech and Durables (T&D) retailers will invest in AI and ML

94%

of consumers adapt fast-moving consumer goods (FMCG) shopping to manage expenses

70%

of consumers say sustainability more important than before

  • “NIQ Activate platform helps us to improve our Private Label assortment and strategy across all categories and price tiers in order to increase loyalty and fulfill our clients’ shopping needs and wants.” Valerie Carloni, Customer Insights Manager, COOP Italy
  • “Suppliers who are engaged with NIQ Activate platform and are using the insights to drive decision making around their assortment or promotional strategy, are performing 8% better than their competitive set year to date. Underscores the power of insights - drive growthwithin the business.” Charlotte Myer, SVP Merchandising, FreshDirect
  • Currys

Access expert insights on key drivers behind FMCG and Tech & Durables customer spend

Woman with long curly hair holding multiple shopping bags and her mobile

Woman with dark curly hair and a yellow shirt making a purchase with a credit card on her tablet

Discover the essential steps to building a customer-first retail media strategy and best practices to ensure growth and increase engagements

Deep dive into the key trends that provide a clear roadmap for navigating the complexities of today’s evolving retail market.

NIQ Activate

One collaborative platform powering retailers and brands to go from data to insights to activation.

gknewron One platform, total clarity

One platform, total clarity.
Make informed decisions with with the industry’s leading point-of-sales data, consumer insights and advanced analytics to mitigate risks and maximize future growth.

Meet the team

Michael McLaughlin

Michael McLaughlin
President of International Retail

Daniel Ducroq

Daniel Ducroq
Vice President Western Europe Retailer Services

Giovanna Márquez Medina
Retail Vertical Director, Latin America

Yoann Painbeni

Yoann Painbeni
Asia Pacific Retail Managing Director

Lubomir Mechura

Lubomir Mechura
Retailer Services Director, Eastern Europe Middle East & Africa

Retlated insights

NIQ’s Product Finder

Explore our Innovative product offerings to unlock the Full View™