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Retail Price Optimization

Gain a competitive edge by harnessing the power of AI and automation for end-to-end pricing management and continuous optimization.

Products / Retail Price Optimization

Products

Simplified retail pricing, full control.​

NIQ Retail Price Optimization empowers retailers to manage and execute powerful pricing strategies through a highly intuitive rules engine that automates the pricing process.

  • Implement strategic objectives, from optimization goals to competitive guardrails via business rules.
  • Drive continuous price optimization using advanced analytics and proven machine learning models.
  • Plan and execute winning promotions with what-if simulations and impact quantification
Description
Description

NIQ Retail Price Optimization solution provides unique Full ViewTM into pricing through a seamless integration with NIQ’s market pricing data.

Combined with retailers’ own data and turned into actionable insights, our platform enables strategy, optimization, and automation of pricing routines to achieve maximum results and be ahead of competition.

The platform features rules-based pricing and Artificial Intelligence to enable what-if simulations, price ranges, and elasticity-based calculations for goal-seeking optimization.

Key features
Key features

1

Pricing Rules Creation

via an intuitive user interface, allowing the setup of flexible rules with combinations at any granularity

2

Full Pricing Optimization

at multiple levels of the product hierarchy, through dynamic scenarios and simulations​

3

Promotional Pricing and Markdown

supporting promotions measurement and what-if simulations for promo offers, and a fully automated markdown approach

4

Product Relationships and Families

creation and management across multiple relationship types, including prediction and recommendations

5

Automation that delivers

automated pricing workflows enforce pricing strategy and competitive prices for business growth 

6

Unmatched Pricing Expertise

through decades of retail-only focus, provides you with strategy and execution consulting for maximum results

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