Analysis

Covid-positive households are altering their eating habits

Analysis

Covid-positive households are altering their eating habits

In December, COVID-19 broke records across the US with infection rates, hospitalizations and death tolls climbing to a record high. While the pandemic continues to rage across the country, it has become detrimental for retailers and manufacturers to consider the direct, physical effects of COVID-19 on consumers and how common lingering symptoms can dramatically impact the way they shop at the grocery store.


With loss of sense of taste and smell being among the most commonly experienced symptoms, consumers diagnosed with COVID-19 are modifying their eating habits as they adjust to their altered senses. As a result, people who experienced symptoms of COVID-19 are shifting away from certain foods and flavors at the grocery store and toward categories that emphasize immunity-boosting benefits in an effort to maintain or improve their health. 

In order to determine how infected shoppers are shifting as a result of lingering symptoms, Nielsen conducted a survey in December, 2020 to determine granular behavioral shifts among those who tested positive for COVID-19 and were still experiencing symptoms as a result of their diagnosis.