2020 saw over 220 new brands selling smart home devices (excluding TVs) across EU6, but consumer take-up, while growing, remains selective… What is holding them back and what can we do to push smart products past the chasm into mass market appeal?
Our article looks at the major smart home purchase trends across Europe in 2020, with deeper dives into UK, France and Netherlands. It goes on to deliver 5 recommendations for manufacturers and retailers to help drive consumer demand this year.
