Latest pet food insights

When Americans secluded themselves in their homes in 2020, many began to consider the benefit of sheltering-in-place with a furry companion by their side.

NielsenIQ Retail Measurement Services (RMS) data reveals the rising climb of pet food dollar trends in the past two years; 2021 saw +9.9% or higher dollar growth each month on average.

Pet brands, manufacturers, and retailers can download NielsenIQ’s latest insights to learn how the industry as a whole has been impacted by pandemic-related changes in pet owner behaviors.

In this infographic, you will learn:

• The relationship between pet food dollar volume and the pandemic adoption mania
• Which categories are most affected by supply chain shortages
• Which ingredients and dietary trends are driving category growth
• How consumers are adapting an omnichannel approach