Analysis

These alcoholic beverage categories won the Fourth of July holiday

Analysis

These alcoholic beverage categories won the Fourth of July holiday


For many U.S. consumers, the Fourth of July was a return to holiday cookouts and gatherings. The latest NielsenIQ scan and panel data captures the beverage alcohol sales highlights from the 2022 holiday, including the fastest growing—and declining—categories so brands, retailers, and distributors know what to expect for the rest of the summer 


BevAl Fourth of July Insights

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