Data Impact will combine its location-based data analysis with NielsenIQ sales metrics. This solution, based in machine learning, will offer the granularity and clarity brands need to understand trends in their categories, identify sales drivers, and recognize opportunities and how to seize them.

We are excited to continue expanding the NielsenIQ Connect Partner Network, which fuels a smarter market for the retail and FMCG industry.

Through the unmatched breadth of our collaborative ecosystem of trustworthy and innovative partners, our clients are uniquely positioned to solve their biggest problems and stay ahead of a rapidly changing consumer landscape.

Russell Sylvester, European Market Leader, Connect Partner Network, NielsenIQ

The insights we offer manufacturers are increasingly potent, and this partnership will give clients even more actionable understanding of their brand’s performance.

Yacine Terki, CEO & Co-Founder
Data Impact