Have you heard? NIQ and GfK are now one website. Learn more

Analysis

Inflation trends in ecommerce UK

Analysis

Inflation trends in ecommerce UK


What you’ll find inside

In this report, you’ll find exclusive analyses of 30 product categories taken from leading retailers such as Asda, Sainsbury’s, Tesco, Amazon, Waitrose, Morrisons, and Ocado. The report delves into inflation trends, highlighting the differences in price changes between brands and private labels, providing a comprehensive view of the UK ecommerce landscape.


NIQ Symbols Dark Blue Bar Graph Increase

Inflation Trends

The report highlights that overall food prices increased by +3.9% in March 2024 compared to March 2023, with branded products experiencing a higher price increase (+4.0%) compared to private label items (+2.5%).

Retailer Comparison

Among the retailers analyzed, Asda had the highest inflation rate at +8.4%, while Amazon experienced deflation at -10.4%, indicating varying inflation impacts across different retail platforms.

sale, price tag with star

Category-Specific Insights

The report provides detailed insights into price variations across 30 product categories, identifying significant inflation in categories such as Beer (+7.9%) and Deodorants & Fragrances (+7.7%), while categories like Frozen Spices & Herbs and Consumer Tissue experienced slight deflation.